Apple's New Campus and its Anticipated Effect on Home Prices

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View The new Apple “Spaceship” campus in Cupertino, now officially known as Apple Park, is nearing completion and warrants some well-deserved recognition. The concept…

Hidden Dangers

By Michael Repka, ESQ. | CEO & General Counsel Whenever homeowners mention the possibility of selling their home without using a professional real estate agent, various agents are quick to counter with the argument that a lot of legal pitfalls…

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Palo Alto Weekly: Within Walking Distance

Realtors confirm buyers want to use their feet way more than their cars By Crystal Tai (Source: Palo Alto Weekly) Palo Alto resident Shana Mori loves living less than a block away from Briones Park, but wishes she could walk to a supermarket as well,…

Tesla's New Solar Roof

By Adrian Tan | Realtor®, MBA, Buyer Specialist for Palo Alto Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their…

Silicon Beat: In the heart of Silicon Valley, summer home sales keep going up despite sharp drop in listings

SOURCE Real estate markets traditionally suffer from the summertime blahs. But the Silicon Valley market is not a normal market, particularly in Santa Clara County. Yesterday’s monthly report from the CoreLogic real estate information service…

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market…

Reinventing a Traditional Home

By Leah Li | Interior Designer The process of reinventing a traditional home always excites me. Compared to new homes that are built to look like a Colonial or a Victorian, true Traditional homes with history, character, and a story to tell are…

Reverse 1031 Exchange

By Annaliese Train | Realtor®, JD, Menlo Park Buyer Specialist People love selling real estate at a profit, but they generally hate paying the associated taxes. Fortunately, IRS Code §1031 allows investors to sell appreciated property and replace…