Entries by Ken DeLeon

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned acquisition. However, this desire for the best products at affordable […]

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own properties. An economics professor at the University of Chicago, Levitt examined the Chicago real […]

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores what unique factors led to Silicon Valley’s explosive growth. By identifying these, other regions can follow […]

100-Percent Appreciation in Just Over Five Years

By Ken DeLeon, ESQ. | Founder Due to the very strong Silicon Valley housing market, I find that most first-time buyers cannot purchase their dream home immediately. Since it is likely they would have to settle to some degree when purchasing their first home, some buyers consider delaying their purchase and saving to eventually purchase […]

San Francisco Bay Area: America’s Second City

New York City is consistently viewed as the preeminent city in America, and arguably the world. However, the title of “Second City” has been more fluid, in flux from as early as 1890.

Chicago was originally dubbed the Second City to illustrate its status in America. When Los Angeles surpassed Chicago in population in 1984, the informal title of Second City transferred to Los Angeles.

2017 Predictions for Silicon Valley’s Housing Market

The DeLeon Insight January 2017 Issue by Ken DeLeon, Esq., DeLeon Founder “Prediction is very difficult, especially if it’s about the future.” – Niels Bohr, Nobel laureate in physics While prognosticating always has risks, doing so now feels particularly perilous in light of the recent presidential elec­tion result. Media pundits mostly got it wrong, and the […]