Entries by Ken DeLeon

Has Silicon Valley and SF eclipsed NYC as America’s Top Region?

by Ken DeLeon “If I can make it there, I’ll make it anywhere.” This line from Frank Sinatra’s aspirational “New York, New York” reflects the long-held belief that New York is the epicenter of American commerce and progress. Yet, as technology pervades more industries and becomes the ubiquitous driving force of innovation and wealth creation, […]

Predicting the Next Hot City

by Ken DeLeon | Founder While a rising tide will lift all boats, in real estate these boats (or neighborhoods) will not all rise at the same velocity. Though there are some mega-trends driving the housing market in Silicon Valley, there are also micro-trends and dynamics that come into play with the cities relative to […]

2017: Year in Review

By Ken DeLeon, ESQ. and Michael Repka, ESQ. It started off with the area—and the nation as a whole—adjusting to the notion of a Trump presidency. During the latter half of 2016, the market was quite lethargic as voters remained cautious due to the uncertainty of the election. Generally, many buyers sat on the sidelines […]

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned acquisition. However, this desire for the best products at affordable […]

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own properties. An economics professor at the University of Chicago, Levitt examined the Chicago real […]

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores what unique factors led to Silicon Valley’s explosive growth. By identifying these, other regions can follow […]

100-Percent Appreciation in Just Over Five Years

By Ken DeLeon, ESQ. | Founder Due to the very strong Silicon Valley housing market, I find that most first-time buyers cannot purchase their dream home immediately. Since it is likely they would have to settle to some degree when purchasing their first home, some buyers consider delaying their purchase and saving to eventually purchase […]