Entries by DeLeon Team

Ellen Fletcher — Silicon Valley’s Bicycling Hero

by David Burckhard Palo Alto and the larger Silicon Valley can be proud of its nationally-renowned, bicycle-boosting heritage, much of which is centered on the late Ellen Fletcher. Nearly 40 years ago, forward-looking individuals recognized bicycling as an activity capable of transcending its simply-recreational image. Over time, it slowly coalesced into grassroots organizations in and […]

DELEON INSIGHT JANUARY 2019

2018: YEAR IN REVIEW   By virtually any measure, 2018 has been a turbulent year for Silicon Valley real estate despite the general local economy doing very well. Overall, businesses have been thriving but there have been some hiccups along the way. In the spring, a variety of local tech companies found themselves answering questions […]

Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling you? I’ll admit that I’ve written and published those before, but when it really comes down to […]