Entries by DeLeon Team

Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling you? I’ll admit that I’ve written and published those before, but when it really comes down to […]

DeLeon Insight November 2018

  THE DIMINISHING ROLE OF BUYERS’ AGENTS By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency, the cost to consumers has often gone down. Unfortunately, real estate is not one of those industries — […]

Expansion of Property Tax Transferability

By Michael Repka, Esq. (LL.M. (Taxation) — NYU School of Law) Since the passage of Prop 13 in 1978, California property tax on newly acquired property has been calculated based on the value of the property on the date of purchase. Although this value is adjusted every year, it can never increase more than 2% […]

Palo Alto Cultural History

By Michael Repka & Michelle Lee Palo Alto is often named among the best places in the country to live, and it’s easy to see why. The weather is near perfect, the city’s public schools rank among the top nationwide, and Palo Alto rests adjacent to esteemed Stanford University. World-class companies have also put down […]

DeLeon Insight September 2018

THE COMEBACK KID: JOSEPH EICHLER By Michelle Lee, DeLeon Marketing Dept A LOOK AT THE HISTORY OF EICHLER HOMES AND THEIR RESURFACING POPULARITY Grab a piece of paper or your smartphone and jot down some of the key elements that are must-haves for your dream home. Do you favor more traditional styles or post-modern designs? […]