Entries by DeLeon Team

DELEON INSIGHT JANUARY 2019

2018: YEAR IN REVIEW   By virtually any measure, 2018 has been a turbulent year for Silicon Valley real estate despite the general local economy doing very well. Overall, businesses have been thriving but there have been some hiccups along the way. In the spring, a variety of local tech companies found themselves answering questions […]

Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling you? I’ll admit that I’ve written and published those before, but when it really comes down to […]

DeLeon Insight November 2018

  THE DIMINISHING ROLE OF BUYERS’ AGENTS By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency, the cost to consumers has often gone down. Unfortunately, real estate is not one of those industries — […]

Expansion of Property Tax Transferability

By Michael Repka, Esq. (LL.M. (Taxation) — NYU School of Law) Since the passage of Prop 13 in 1978, California property tax on newly acquired property has been calculated based on the value of the property on the date of purchase. Although this value is adjusted every year, it can never increase more than 2% […]