Entries by DeLeon Team

Redwood City Continues to Boom

By Alex Seroff For many decades as municipalities surrounding Redwood City grew in size and prestige, it languished behind the rest of the Peninsula. However, times have changed and the renaissance of Redwood City is in full force. The first step was the revitalization of the downtown area. By 2006, the 20-screen movie theater, new […]

Long Listing Agreement Trap

By Michael Repka, Esq. In many ways, the deck is stacked against the Sellers when they sign a listing agreement with a real estate agent. Irrespective of whether the agent decides to use the Peninsula Regional Data Service (“PRDS”) form or the California Association of Realtors® (“CAR”) form, the Sellers will find that the agreement […]

The Ellis Act: A Valuable Option for Investing in Rent-Control Cities

By Colette Thomason, Esq. Property investors often shy away from purchasing a multi-family building in a city with rent control.  Rent control often means low rent which in turn, to a landlord, means low income.  At the same time, rent control protects long-term tenants from market value rent and eviction.  Between these two competing interests […]

DeLeon Insight Summer 2018

DELEON’S DIFFERENCE – HOW CONTENT LOCALIZATION IS AN ADVANTAGE IN THE INDUSTRY By Michelle Lee As a Palo Alto native, I can tell you where to find the best taco truck or debate about the best item on the In-N-Out secret menu. Driving down Middlefield Road or University Avenue, I can point out the street […]

Constraints on Staging Inventory

By Michael Repka Impact of Home Presentation In the Silicon Valley housing market, it behooves homeowners to prepare their homes for the market in the best way possible. Given that most homeowners take care of repairing broken or inoperative items and make at least minor stylistic improvements to the house, homeowners that elect not to […]

8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house is to select the right agent. Purchasing a home is a big investment with […]

Palo Alto’s Protégé: A Review

By Michelle Lee California Avenue has always been a birthplace of subtle sophistication and timeless trends. Spanning just under half a mile for their commercial sector, every tenant has rightfully earned their spot here. The newest addition to the area is no different and successfully aims to set a new standard for the neighborhood. Nestled […]

The Power of Digital Marketing for Real Estate

By Mike Ran, Online Marketing Specialist Trends and buzzwords come and go, but establishing an effective online strategy means focusing on what works. For the digital presence of real estate brands, evolution is important but the foundation should always be constructed on proven systems. Targeting and Analytics One facet of successful online marketing is breadth […]