Entries by DeLeon Team

DeLeon Insight Summer 2018

DELEON’S DIFFERENCE – HOW CONTENT LOCALIZATION IS AN ADVANTAGE IN THE INDUSTRY By Michelle Lee As a Palo Alto native, I can tell you where to find the best taco truck or debate about the best item on the In-N-Out secret menu. Driving down Middlefield Road or University Avenue, I can point out the street […]

Mountain View: A City of Action

By Alex Seroff, Vice President of Listings   Mountain View enjoys a near-ideal location, with easy access to both San Jose and San Francisco. Between the natural beauty, the wonderful business environment, and all the dining and recreation options in and around Mountain View, residents have many wonderful things to enjoy, however, no one enjoys […]

Constraints on Staging Inventory

By Michael Repka Impact of Home Presentation In the Silicon Valley housing market, it behooves homeowners to prepare their homes for the market in the best way possible. Given that most homeowners take care of repairing broken or inoperative items and make at least minor stylistic improvements to the house, homeowners that elect not to […]

8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house is to select the right agent. Purchasing a home is a big investment with […]

Palo Alto’s Protégé: A Review

By Michelle Lee California Avenue has always been a birthplace of subtle sophistication and timeless trends. Spanning just under half a mile for their commercial sector, every tenant has rightfully earned their spot here. The newest addition to the area is no different and successfully aims to set a new standard for the neighborhood. Nestled […]

The Power of Digital Marketing for Real Estate

By Mike Ran, Online Marketing Specialist Trends and buzzwords come and go, but establishing an effective online strategy means focusing on what works. For the digital presence of real estate brands, evolution is important but the foundation should always be constructed on proven systems. Targeting and Analytics One facet of successful online marketing is breadth […]

Cash is Still King

By Darrell Martin, Senior Buyer Specialist Many times over the past year, I have learned that the winning offer for a home was an all-cash offer. Fortunately, some of those winning offers were made by buyers I had the good fortune to represent. After another one of my buyers’ all-cash offers was recently accepted in […]