Real Estate and the Millennial Home Buyer

By Huy Vu, Senior Buyer Specialist The American Dream has not changed for Millennials. It is very much the same dream our parents might have had: a career, a family, and a home. It’s just taken us more time to get there because we grew up in a world where unpaid internships and contract work […]

The Peril of Pocket Listings

by Michael Repka, ESQ As the most active listing agent in Silicon Valley, I receive many phone calls from people interested in selling their property. The majority are interested in taking all steps necessary to achieve the highest possible sale price – which includes the proper preparation of the home, the appropriate timing of the […]

Attracting Palo Alto Buyers to Menlo Park Listings

by Michael Repka | CEO & General Counsel At first blush, some homeowners in Menlo Park may assume that they should limit their search to Menlo Park-based listing agents when selling their home. Their reasoning is that a local Menlo Park agent knows the community and the other agents in town. While local knowledge is […]

Why Buyers Love Palo Alto So Much

By Ken DeLeon | Founder While I appreciate all of Silicon Valley, Palo Alto is the city I love the most and which I call home. From the moment I interviewed at Wilson Sonsini twenty years ago, I immediately fell in love with our amazing city. Over these twenty years, I have been privileged to […]

The Allure of Double-Ending

By Michael Repka, ESQ | CEO & General Counsel On a financial level, it is understandable why real estate agents want to represent both the buyer and seller on the same transaction: it means double commission. Naturally, agents want to justify or rationalize this approach by arguing that they can remain completely objective and fight […]

A Shot Across California’s Bow

By Michael Repka, ESQ | CEO & General Counsel (LL.M.—Taxation, NYU School of Law) Since the earliest hints at the substance of President Trump’s new tax proposal, there has been one element that has remained consistent—the elimination of the deduction for state and local taxes. A cynical observer may note that this significant change to […]

Predicting the Next Hot City

by Ken DeLeon | Founder While a rising tide will lift all boats, in real estate these boats (or neighborhoods) will not all rise at the same velocity. Though there are some mega-trends driving the housing market in Silicon Valley, there are also micro-trends and dynamics that come into play with the cities relative to […]

Appreciation Rate Comparisons Show Surprising Results

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View A common and understandable perception regarding appreciation rates is that single-family residences appreciate at a higher rate than condos and townhomes. Based on the appreciation rates for the past 17 years (2000-2017), this has been the case for many cities in the Bay […]

How to Properly Market a Home’s Location

by Sarah Last, Copywriter A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses, separated from clamor and crowds, offering quiet privacy within a connected community. Nestled among vast, rolling hillsides, a smattering of […]

Neighborhood Spotlight: Crescent Park of Palo Alto

Crescent Park is one of Palo Alto’s most prestigious neighborhoods. It is bordered by Channing Avenue, Middlefield Road, Newell Road, and San Francisquito Creek. This enclave is one of the first glimpses of Palo Alto that visitors can see as they enter University Avenue from the US 101. When I first visited Palo Alto, I […]