Transfer Taxes

By Alex Seroff, ESQ. | Realtor®, Attorney, VP of Listings There are many so-called “hidden” taxes paid by Californians. You may not even know that you pay some of them. For instance, did you know that you pay a tax of $.036 per gallon on gasoline? A tax of $3.30 per gallon on liquor? A […]

Apple’s New Campus and its Anticipated Effect on Home Prices

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View The new Apple “Spaceship” campus in Cupertino, now officially known as Apple Park, is nearing completion and warrants some well-deserved recognition. The concept of this campus was first presented to the Cupertino City Council by Steve Jobs in 2006 and again in 2011 […]

Hidden Dangers

By Michael Repka, ESQ. | CEO & General Counsel Whenever homeowners mention the possibility of selling their home without using a professional real estate agent, various agents are quick to counter with the argument that a lot of legal pitfalls are lurking out there. These agents continue that the sellers need a qualified agent to help […]

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned acquisition. However, this desire for the best products at affordable […]

Bang For Your Buck

By Margie Fontanilla | Interior Designer If you’re planning to sell your home, it’s important to think about how to emphasize your home’s most attractive features and deemphasize any perceived flaws. Interior design trends are constantly changing, making it challenging for homeowners to choose which home renovation projects are worth their time and money. Here […]

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own properties. An economics professor at the University of Chicago, Levitt examined the Chicago real […]

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder and Rob Parish | Realtor®, Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand = Rising Prices. What has changed is the increasing awareness by business leaders, local governments, and […]

Tesla’s New Solar Roof

By Adrian Tan | Realtor®, MBA, Buyer Specialist for Palo Alto Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their new technology, and what does it mean for us here […]

Neighborhood Spotlight: Community Center of Palo Alto

By Adrian Tan | Realtor®, MBA, Palo Alto Buyer Specialist Community Center, as it is appropriately named, is just that—a community-centric neighborhood of Palo Alto where residents feel a strong connection to each other and the neighborhood itself. With a population of approximately 2,000, Community Center sees very low turnover with only 14 homes being […]

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market that is Silicon Valley, homeowners have seen high levels of appreciation in the value of their properties […]