Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own properties. An economics professor at the University of Chicago, Levitt examined the Chicago real […]

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder and Rob Parish | Realtor®, Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand = Rising Prices. What has changed is the increasing awareness by business leaders, local governments, and […]

Tesla’s New Solar Roof

By Adrian Tan | Realtor®, MBA, Buyer Specialist for Palo Alto Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their new technology, and what does it mean for us here […]

Neighborhood Spotlight: Community Center of Palo Alto

By Adrian Tan | Realtor®, MBA, Palo Alto Buyer Specialist Community Center, as it is appropriately named, is just that—a community-centric neighborhood of Palo Alto where residents feel a strong connection to each other and the neighborhood itself. With a population of approximately 2,000, Community Center sees very low turnover with only 14 homes being […]

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market that is Silicon Valley, homeowners have seen high levels of appreciation in the value of their properties […]

Reinventing a Traditional Home

By Leah Li | Interior Designer The process of reinventing a traditional home always excites me. Compared to new homes that are built to look like a Colonial or a Victorian, true Traditional homes with history, character, and a story to tell are always the projects that hold a special place in my heart. Nowadays, […]

Winning Preemptive Offers

By Huy Vu | Realtor®, Attorney, Palo Alto Buyer Specialist In a hot seller’s market such as Silicon Valley, many buyers have undergone a bidding war and were rejected, at least once or twice. This process is not only frustrating and stressful, but emotionally draining on buyers. Buyers in such a market can get what […]

Reverse 1031 Exchange

By Annaliese Train | Realtor®, JD, Menlo Park Buyer Specialist People love selling real estate at a profit, but they generally hate paying the associated taxes. Fortunately, IRS Code §1031 allows investors to sell appreciated property and replace it with another property without current recognition of the gain. In other words, they get to sell […]

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores what unique factors led to Silicon Valley’s explosive growth. By identifying these, other regions can follow […]

Move-Up Buyers

By Darrell Martin | Realtor®, Mountain View, Sunnyvale Buyer Specialist Many homeowners have owned their current home for a while and would like to “move up” to a larger, nicer, or more conveniently located home, but they may not be familiar with how to orchestrate that move. The two primary concerns associated with moving up […]