Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market that is Silicon Valley, homeowners have seen high levels of appreciation in the value of their properties […]

Reinventing a Traditional Home

By Leah Li | Interior Designer The process of reinventing a traditional home always excites me. Compared to new homes that are built to look like a Colonial or a Victorian, true Traditional homes with history, character, and a story to tell are always the projects that hold a special place in my heart. Nowadays, […]

Winning Preemptive Offers

By Huy Vu | Realtor®, Attorney, Palo Alto Buyer Specialist In a hot seller’s market such as Silicon Valley, many buyers have undergone a bidding war and were rejected, at least once or twice. This process is not only frustrating and stressful, but emotionally draining on buyers. Buyers in such a market can get what […]

Reverse 1031 Exchange

By Annaliese Train | Realtor®, JD, Menlo Park Buyer Specialist People love selling real estate at a profit, but they generally hate paying the associated taxes. Fortunately, IRS Code §1031 allows investors to sell appreciated property and replace it with another property without current recognition of the gain. In other words, they get to sell […]

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores what unique factors led to Silicon Valley’s explosive growth. By identifying these, other regions can follow […]

Move-Up Buyers

By Darrell Martin | Realtor®, Mountain View, Sunnyvale Buyer Specialist Many homeowners have owned their current home for a while and would like to “move up” to a larger, nicer, or more conveniently located home, but they may not be familiar with how to orchestrate that move. The two primary concerns associated with moving up […]

Renovation & Re-Sale

By Jillian Mrsny | Interior Designer There is a fine line between creating a trendy home renovation and a lasting home upgrade. Using trendy materials and designs in your next upgrade can be appealing ways to bring your home into the current century. However, it can also be the downfall in creating an upgrade with […]

Menlo Park: Creating Your Lifestyle

 By Annaliese Train | REALTOR®, JD, Menlo Park Buyer Specialist “Lifestyle” is defined as a “particular way of living; the way a person lives or a group of people live.” A lifestyle is a composite of motivations, needs, and wants, influenced by factors such as culture, family, peer groups, and most importantly – where we […]

Guidelines to Marketing Selling-Points

By Sarah Last | Copywriter Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing, rustic stone fireplace might attract some […]

How to Compete Against an All Cash Offer

By Caroline Wong | Realtor®, Attorney, Los Altos & Los Altos Hills Buyer Specialist I often hear of buyers’ fears of competing against cash buyers. As a Bay Area native, I have witnessed many of my friends move away to more affordable cities, partly due to high real estate prices and the frustration of competing […]