By Michael Repka, ESQ. CEO & General Counsel

DeLeon Realty is proud to announce our upcoming participation in China’s 16th edition of the Luxury Property Showcase (LPS), which will be held December 8-10, 2017, in Shanghai, China.

We have regularly participated in LPS events in Shanghai, Beijing, and Guangzhou, China, in addition to events in New Delhi, India and Moscow, Russia. This concerted effort at international outreach has proven to be an effective way to promote our listings to potential buyers from around the world.

The LPS is an invitation-only event that attracts people from around the world. While, unsurprisingly, Chinese buyers and agents make up the majority of visitors at these shows, we also have met buyers and agents from Dubai, India, Brazil, Australia, Russia, and various countries in Europe at past LPS events.

In general, foreign buyers are motivated by two key goals: diversification and lifestyle. When I first attended the LPS a few years ago, I got the sense that buyers were primarily interested in diversifying their real estate portfolios to include properties in more stable areas, such as the United States, Canada, and Australia. Some of these buyers were looking for a second home, whereas others were focused on investment properties. However, in recent years, that trend has shifted, and the majority of potential buyers seem to be interested in relocating their families to the United States—most notably, to California. Buyers are attracted by the United States’ stable economy, fertile business opportunities, predictable laws, fresh air, and great weather.