Custom Webpage
All of our properties are highlighted with a custom website featuring a professionally produced and narrated video tour, a 3D tour, property information, a photo gallery, and property disclosures. The DeLeon Realty website is also a great tool for buyers, allowing them to research Silicon Valley cities and neighborhoods, read published articles about the local real estate market as well as related legal and tax topics, and conduct detailed, filtered property searches. Our website is completely customized, locally focused, and written entirely by us, with an eye towards the concerns of local residents. That is why so many buyers visit our site even if they are working with other agents, which results in extra exposure for our listings. Furthermore, our active listings are prominently featured on the home page of our company website. We are the only local brokerage that offers this enhanced exposure and expertise to its clients.
BROCHURES
Your home will be detailed in a full-color, professionally designed and printed 12-page brochure. This brochure will include multiple photos, engaging text, and a comprehensive list of features, as well as a link to the custom website and video. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes start to blend together after seeing so many in a day. Please ask us for samples – you will be impressed!
ONLINE & Social Media MARKETING
In addition to all of the free online marketing utilized by most agents, DeLeon Realty pays for Facebook and Google ads to bring even more attention to your property. We also heavily feature our listings on our Instagram page, as well as posting our video tours on YouTube. Our marketing team also includes employees with expertise in online and social media promotions to ensure your home receives maximum exposure across all platforms.
ARCHITECTURAL PHOTOGRAPHY
All of our homes are photographed by professional photographers who specialize in residential photography. Our photographers are far more experienced than
other options on the market, and based on our experience, the quality of our photography has had a profound impact on the brochures and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of the photography.
PROFESSIONAL-QUALITY VIDEOS & COMMERCIALS
Agents often tout a National Association of Realtors® study that found that over 90% of buyers utilize the Internet as part of their home search. Given that this is true, shouldn’t your home get the best possible online presentation? It is worth a few moments to visit each listing agent’s property websites and ascertain their level of web sophistication and presentation skills.
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Videos and television commercials are remarkably effective in marketing our homes, and they give us the unique opportunity to speak directly to buyers through informative voiceovers. The videos also enable us to point out features of the home that buyers may have missed, as well as inform them of nearby schools, restaurants, trails, and Silicon Valley companies.
Additionally, with so many buyers coming from other parts of the nation and the world, our videos give us a chance to showcase each home to buyers and influencers (like parents or other relatives) who may not be able to see the home in person. In fact, we have sold several homes, including those over $10 million, solely from our videos without the buyer ever physically viewing the home. For a sample of our video tours, please visit www.DeLeonVideos.com.
PROMINENT NEWSPAPER ADS
Although many Realtors® argue against newspaper ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach in attracting attention and drawing people to our listings’ microsites. We believe that our aggressive marketing investment directly contributes to our impressive price-per-square-foot stats and has helped make us the #1 Real Estate Team in the Nation, according to the Wall Street Journal/REAL Trends rankings released in June of 2019. This honor brings even more attention to our listings.
Simply put, we run more ads for your home than any other agent will run for a competing property. We will run full-page ads for your home in the Palo Alto Weekly, and your local newspaper, including the Los Altos Town Crier, Mountain View Voice, The Almanac, etc., the first week that it is on the market, and we will average over one ad every other week until the property sells. Another advantage of our robust newspaper spending is that we get better pricing and placement in the papers; thus, you will get better ads that are run more frequently and with preferential placement.
3D VIRTUAL TOURS
To give buyers an immersive experience, we provide a 3D virtual tour to capture a three-dimensional representation of the home. With this feature, buyers can look at the floorplan from above, or move from room to room using their mouse. This helps potential buyers feel as though they are walking through the floorplan, allowing them to grasp the flow of the home and to appreciate its design and features. This tour is complemented by our narrated videos.
Ken, Michael, and the DeLeon Team at the Luxury Property Showcase 2019 in Shanghai.
Audrey appears on Chinese TV station KTSF 26.
INTERNATIONAL MARKETING
Due to the international nature of Silicon Valley, many buyers hail from overseas. Michael Repka and Audrey Sun engage in comprehensive outreach to the international community, both domestically and abroad, via television, radio, and newspapers ads, as well as online marketing, and regular attendance at international tradeshows. DeLeon Realty is also a well-known name in the Chinese community; in fact, we have a dedicated, full-time specialist who markets our listings to the Mandarin-speaking community.
Our international marketing plan for your home includes:
- Advertisement on local Chinese radio
- Open house announcements on local Chinese radio talk shows
- Advertisement in local Chinese newspapers
- Dedicated Chinese website for your property
- Property featured on WeChat® page (Chinese multi-purpose messaging, social media, and mobile app with over 1 billion active users), and other third-party sites
- Commercials on Chinese television. Audrey Sun also regularly appears on Chinese talk shows focused on Silicon Valley real estate
- Audrey, who works closely with Michael, is fluent in Mandarin and Cantonese, which may help us present our properties to some buyers more persuasively.
- Marketing to the Indian community through local advertisements, events, and online
- Regular attendance and hosting booths at overseas high-end real estate shows – including Beijing, Shanghai, Guangzhou, Hong Kong, United Arab Emirates, and India – to showcase our properties to thousands of
international buyers