Events

Increase Your Home’s Exposure to International Buyers

Rising Influence of Chinese Buyers in Silicon Valley’s Housing Market

In recent years, the impact of Chinese immigrants on the U.S. real estate market has become increasingly apparent. As one of the largest sources of foreign buyers, the Chinese have largely influenced housing trends, prices, and demand in cities across the country, particularly in Silicon Valley.

Chinese immigration to Silicon Valley is driven by a variety of factors, including education, careers in the tech industry, and the pursuit of a better quality of life. As China’s middle class continues to grow, many families are looking to buy Silicon Valley real estate to secure their assets and provide better educational opportunities for their children.

According to the National Association of Realtors (NAR), Chinese buyers have been the largest foreign buyers of residential real estate in the United States, spending billions of dollars each year. By 2023, Chinese buyers bought $13.6 billion in existing homes, which is more than double the $6.1 billion spent in the previous year even as the Chinese buyer demand went down during the pandemic.  An internal study at DeLeon Realty also revealed that nearly 40% of buyers purchasing DeLeon properties in their personal names are of Chinese descent, which does not include the Chinese buyers who have purchased homes under a business entity or LLC.

The power of Chinese buyers should not be underestimated and deserves the attention of every real estate professional. At DeLeon Realty, we pride ourselves on our outreach to all potential buyers, including buyers from the Chinese community. We employ a Chinese-speaking listing agent and buyer agent, and a full-time Chinese marketing specialist dedicated to ensuring that our listings resonate with this audience. We also attend major trade shows in cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong to showcase our properties to potential buyers while maintaining our strong connection to the Chinese real estate community.

This November, we will visit Shenzhen to participate in an international real estate exhibition. Unlike other cities, Shenzhen is a special economic zone city in southern China. It has transformed from a modest fishing village into a global tech powerhouse in just a few decades. Often referred to as China’s Silicon Valley, Shenzhen is renowned for its technological innovation and vibrant startup ecosystem. The city is home to tech giants such as Huawei and Tencent, and its Shenzhen High-Tech Industrial Park is a hotbed of innovation.

Situated near Guangzhou and Hong Kong, Shenzhen serves as a gateway to both domestic and international markets. Its proximity to one of the world’s busiest ports facilitates global trade and investment, making it an attractive hub for real estate professionals looking to expand their network. Michael and the DeLeon Team are looking forward to this show in Shenzhen to promote our listings to buyers and investors in China and around the world. These connections can lead to potential partnerships, collaborations, and investments, all of which increase the exposure for our high-end listings.

If you are interested in promoting your property overseas, contact us by October 15th. We would be honored to promote your home at the next trade show in China!

Saturday 10/12 (1:30-4:30 pm)

1111 Hopkins Ave., Palo Alto

4145 & 4147 Byron St., Palo Alto

3561 Park Blvd., Palo Alto

Sunday 10/13 (1:30-4:30 pm)

23171 Mora Glen Drive, Los Altos

538 Rhodes Drive, Palo Alto

10410 W. Loyola Dr., Los Altos Hills