War Stories—Overly Aggressive Lien-Holder

By Michael Repka, Esq. I recently had a listing in Palo Alto, which illustrated the importance of having free legal representation as part of the listing. The facts of this war story are interesting to say the least. The home was owned by a…

Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling…

Risk of Using Friends & Family As Your Real Estate Agent

By Michael Repka, DeLeon Listing Team When I originally got my real estate license many years ago, a manager pulled me aside and gave me what she considered wisdom. These words were really powerful because they clearly showed me what’s wrong…