by Michael Repka, Esq.
As the world continues to shrink due to efficient transportation and ever-evolving telecommunications, global reach has become critically important. This is as true for real estate as it is for most industries.
The real estate community is served by countless professional organizations that go to extraordinary lengths to enhance the lives of its members and to improve the service provided to consumers.
The Realtor® Association is managed by a Board of Directors that devote a significant amount of time at the local, state, and national levels. As a former board member of the California Association of Realtors, I can attest to this significant amount of time that agents contribute to improving our industry.
In addition to the Realtor® Association, there are number of other groups that enhance the industry. These include the various Multiple Listing Services around the country that facilitate a seamless flow of information about properties available on the market. There are also a number of more narrowly focused trade associations.
In my experience, one of the best run and most effective specialized association is the Asian Real Estate Association of America (“AREAA”).
Melanie Yu and Audrey Sun head the DeLeon Team’s international marketing efforts. Through their fantastic work, we have become AREAA’s number one real estate team in the entire United States. This really is quite an honor.
I was also asked to speak at the AREAA National Convention, which was held at the Aria resort in Las Vegas, Nevada from October 18-20, 2018.
The materials that I covered included how to build an effective team that can cater to the needs of buyers coming from around the world. I also addressed the benefits of working on a collaborative team versus trying to do everything individually.
Naturally, a lot of the attendees had questions about international and domestic legal and tax issues that could impact their business. I always enjoy these topics.
While there, we had the opportunity to attend a number of presentations by other top real estate agents from around the country. These presentations covered topics as diverse as interior design trends, effective marketing techniques, and dealing with language barriers.
Overall, I learned a lot from the other presenters, as well as the other attendees, and I hope they walked away with some useful information from my presentation too.
As I write this article, Melanie, Audrey and I are working on our next presentation, which we will deliver at the Luxury Properties Showcase (“LPS”) in Shanghai, China, which runs from December 7-9, 2018. The LPS show provides us with a great opportunity to present our listings to affluent buyers in Asia and the Middle East, and to catch up with old friends.