DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Third Time Is the Charm – How DeLeon Realty Sells Homes Other Agents Cannot

The saying “the third time is the charm” may be familiar, but it is not something sellers want to hear when it comes to their home. Yet this year, DeLeon Realty has taken over several properties after two prior agents were unable to produce a sale.…

What Is Your Home Really Worth?

What is your home worth? With online estimates available in seconds, getting an answer has never been easier. Getting an accurate answer, however, is another story. An Automated Valuation Model, or AVM, uses an algorithm to estimate a property's value…

How DeLeon Realty Turned Summer into a Hot Selling Season

For years, sellers have been told that summer is a bad time to sell a home. Children are out of school, families are traveling, but supposedly there are not enough buyers around to generate a great sale price. At DeLeon Realty, we saw it differently. When…

DeLeon Realty Returns to LPS Shanghai This Winter

DeLeon Realty is well known for our marketing efforts within the international community. Whether it is our advertising on Chinese radio, newspapers, and television or our involvement with the Asian Real Estate Association of America (“AREAA”), where…

Atherton Reigns Supreme as Silicon Valley’s AI Boom Accelerates

After a two-year hiatus, Atherton has reclaimed its place atop the nation’s luxury real estate market, once again holding the ZIP code with the highest median home price in America. According to a recent Bloomberg analysis, Atherton's median sales price…

Why DeLeon’s In-House Marketing Team Makes a Real Difference

By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and…

How the DeLeon Design Team Made Our Seller Over $800,000 with Less Than $35,000 Worth of Improvements

By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily…

The AI IPO Boom Is Coming. Here’s How Silicon Valley Sellers Can Benefit

Why Liquidity Changes Everything for Sellers The reason is simple: liquidity changes behavior. When wealth becomes more usable, buyers become more motivated. Many AI employees, founders, engineers, executives, and early investors are already wealthy…

Why Do Agents Love Off-Market Sales?

By The DeLeon Team The Hidden Cost to “Pocket” or “Office Exclusive” Listings Off-market listings have always appealed to real estate agents for one simple reason: control. Double-sided commissions, minimal prep, lower marketing costs, and…

Preserving Your Prop 13 Basis When Moving on the Peninsula

By Ken DeLeon For many long-term California homeowners, Proposition 13 is one of the most valuable financial benefits of homeownership. Passed in 1978, Proposition 13 generally limits annual increases in a property’s assessed value to no more…