Hidden Dangers

By Michael Repka, ESQ. | CEO & General Counsel Whenever homeowners mention the possibility of selling their home without using a professional real estate agent, various agents are quick to counter with the argument that a lot of legal pitfalls…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

Bang For Your Buck

By Margie Fontanilla | Interior Designer If you’re planning to sell your home, it’s important to think about how to emphasize your home’s most attractive features and deemphasize any perceived flaws. Interior design trends are constantly changing,…

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder and Rob Parish | Realtor®, Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand =…

Tesla's New Solar Roof

By Adrian Tan | Realtor®, MBA, Buyer Specialist for Palo Alto Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their…

Neighborhood Spotlight: Community Center of Palo Alto

By Adrian Tan | Realtor®, MBA, Palo Alto Buyer Specialist Community Center, as it is appropriately named, is just that—a community-centric neighborhood of Palo Alto where residents feel a strong connection to each other and the neighborhood itself.…

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market…

Reinventing a Traditional Home

By Leah Li | Interior Designer The process of reinventing a traditional home always excites me. Compared to new homes that are built to look like a Colonial or a Victorian, true Traditional homes with history, character, and a story to tell are…

Winning Preemptive Offers

By Huy Vu | Realtor®, Attorney, Palo Alto Buyer Specialist In a hot seller’s market such as Silicon Valley, many buyers have undergone a bidding war and were rejected, at least once or twice. This process is not only frustrating and stressful,…