War Stories—Overly Aggressive Lien-Holder

By Michael Repka, Esq. I recently had a listing in Palo Alto, which illustrated the importance of having free legal representation as part of the listing. The facts of this war story are interesting to say the least. The home was owned by a…

Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling…

Risk of Using Friends & Family As Your Real Estate Agent

By Michael Repka, DeLeon Listing Team When I originally got my real estate license many years ago, a manager pulled me aside and gave me what she considered wisdom. These words were really powerful because they clearly showed me what’s wrong…

The Diminishing Role of Buyers' Agents

By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency, the cost to consumers has often gone down. Unfortunately,…

Exclusive Arrangement with Da Lusso Designs

By Michael Repka The July issue of the DeLeon Insight newsletter includes an article discussing the challenges that limitations on staging inventories can pose for real estate agents during the busy time of the year. This article will address some…

Palo Alto Spotlight: Rinconada and Mitchell Parks

By Michelle Lee As a long-term resident, it sometimes feels like there’s not much to do in this quiet small town where the bars close at 10:00 pm and the streets are empty by 9:00 pm – how many can relate? However with recent remodels, expansions,…

Open House Liability: The Risk and Benefits of Open Houses

By Audrey Sun Although I have been with DeLeon Realty for over four years, I still remember my time as an independent contractor agent working at a big brokerage. At my old firm there was always a push for open houses. However, much of what I heard…

A Snapshot of Some Real Estate Related Propositions on the November Ballot

By Michael Repka, Esq. It is easy to tell when an election is coming up—just watch the countless television commercials paid for by special interest groups. However, every proposition seems to be either the greatest idea ever or pure evil, depending…