2) We do not let independent contractors use the DeLeon name or branding
Traditional brokerages, such as Coldwell Banker, Compass, Intero, Keller Williams, RE/Max, Sotheby’s, and most of the others, do not employ real estate agents; rather, they permit independent contractor agents to affiliate with them and use their offices, resources, and branding. Although traditional brokerages do employ managers and other personnel, in my experience with traditional brokerages, most contracts and files are not even reviewed until well after the contract is binding and the client’s obligations and liabilities are set.
DeLeon Realty, on the other hand, actually hires, trains, and develops all of its agents, and other professionals, as full-time employees. They receive generous salaries, health insurance, 401(k) matching, paid vacations, fully-sponsored company trips and cruises (with spouses), and much more.
Given that we pay our employees, rather than having independent contractors pay us, we have to be very selective in the people we hire. We also have a strong incentive to train and retain these stellar professionals. For that reason, we have sent many of our agents to Harvard’s Program on Negotiation in Cambridge, Massachusetts.
Additionally, our structure fosters collaboration and creates certain economies of scale, as well as other efficiencies.