July is a Great Time to Sell Real Estate
By Michael Repka
Buyers often express a desire to buy and move into a new home after their children finish one school year, but before the next one begins. Similarly, many sellers prefer to wait until after their children finish school before selling and moving. Nevertheless, many agents mistakenly advise these sellers that the summer is a terrible time to sell. It turns out that this is very bad advice.
The main reason that summer is perceived to be a bad time to sell is the lack of inventory. Over the years, agents’ failure to listen to their clients has created a self-fulfilling prophecy: because agents discourage summer sales, fewer homes are listed. As a result, buyers’ attention wanes and they are less diligent in monitoring the MLS. The key is to capture the attention of the many buyers actively looking, while benefiting from significantly less competition.
About 11 years ago DeLeon Realty began listening to the needs and desires of clients, rather than simply following tradition merely because that is how things “have always been.” The results have been extraordinary.
Calling our “Summer Splash” sales event a success would be an understatement. Every year, we have achieved remarkable results for our sellers, thanks to our industry-leading marketing and extensive reach. Simply put, we invest far more in marketing per listing than any other major local brokerage, allowing us the ability to capture buyers’ attention and bring them to our listings. Sellers who participate in our Summer Splash promotion, held during the second and third week of July, will have their homes featured in our DeLeon Insight newsletter, a multi-page booklet inserted into multiple local newspapers and mailed directly to over 50,000 potential buyers, TV commercials, the local Chinese newspaper, and on the radio. Plus, our website draws countless local buyers seeking information on real estate, legal issues, neighborhood guides, and homes available for sale. Additionally, many buyers come to us directly, as DeLeon Realty is the only major local brokerage offering buyers the option to purchase any of our listings without either party paying a buyer’s-side commission.
If you are considering listing your home, meet with Michael Repka and Anna Luo to learn how we can achieve industry leading results while making the process the most fun in the business.
Michael Repka (DRE #01854880) | michael@deleonrealty.com | 650.488.7325
DeLeon Realty, Inc. | DRE #01903224 | Equal Housing Opportunity
