DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Third Time Is the Charm – How DeLeon Realty Sells Homes Other Agents Cannot

The saying “the third time is the charm” may be familiar, but it is not something sellers want to hear when it comes to their home. Yet this year, DeLeon Realty has taken over several properties after two prior agents were unable to produce a sale.…

How DeLeon Realty Turned Summer into a Hot Selling Season

For years, sellers have been told that summer is a bad time to sell a home. Children are out of school, families are traveling, but supposedly there are not enough buyers around to generate a great sale price. At DeLeon Realty, we saw it differently. When…

DeLeon Realty Returns to LPS Shanghai This Winter

DeLeon Realty is well known for our marketing efforts within the international community. Whether it is our advertising on Chinese radio, newspapers, and television or our involvement with the Asian Real Estate Association of America (“AREAA”), where…

Why DeLeon’s In-House Marketing Team Makes a Real Difference

By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and…

How the DeLeon Design Team Made Our Seller Over $800,000 with Less Than $35,000 Worth of Improvements

By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily…

The AI IPO Boom Is Coming. Here’s How Silicon Valley Sellers Can Benefit

Why Liquidity Changes Everything for Sellers The reason is simple: liquidity changes behavior. When wealth becomes more usable, buyers become more motivated. Many AI employees, founders, engineers, executives, and early investors are already wealthy…

Why Do Agents Love Off-Market Sales?

By The DeLeon Team The Hidden Cost to “Pocket” or “Office Exclusive” Listings Off-market listings have always appealed to real estate agents for one simple reason: control. Double-sided commissions, minimal prep, lower marketing costs, and…

Top Full-Service Brokerages in Silicon Valley in 2026

By Ken DeLeon When Silicon Valley homeowners choose a real estate brokerage, they should look beyond the agent’s name, marketing claims, or commission structure. The better question is whether the brokerage provides the full range of services…

Why Your Neighbor’s Home Sold for More Than Expected

By Audrey Sun Many homeowners assume a record sale was luck. In Silicon Valley, it rarely is; rather, it’s preparation, strategy, and careful execution. And when done correctly, it can mean hundreds of thousands of dollars in difference. It Wasn’t…

Judge Makes Ruling on Zillow/Compass Injunction

By Francis Lopez In late 2024, Compass gained publicity with their three-phase marketing plan for sellers. Under the plan, sellers are first encouraged to place their listings on Compass’ exclusive platform, before entering a “coming soon” phase,…