Author Archive for: Brandon
Entries by Brandon Rabanal
Third Time Is the Charm – How DeLeon Realty Sells Homes Other Agents Cannot
The saying “the third time is the charm” may be familiar, but it is not something sellers want to hear when it comes to their home. Yet this year, DeLeon Realty has taken over several properties after two prior agents were unable to produce a sale. In each case, the home did not suddenly become […]
What Is Your Home Really Worth?
What is your home worth? With online estimates available in seconds, getting an answer has never been easier. Getting an accurate answer, however, is another story. An Automated Valuation Model, or AVM, uses an algorithm to estimate a property’s value based on public records, MLS information, previous sales, and market trends. Sites like Zillow and […]
How DeLeon Realty Turned Summer into a Hot Selling Season
For years, sellers have been told that summer is a bad time to sell a home. Children are out of school, families are traveling, but supposedly there are not enough buyers around to generate a great sale price. At DeLeon Realty, we saw it differently. When we first started the firm, we drank the same […]
DeLeon Realty Returns to LPS Shanghai This Winter
DeLeon Realty is well known for our marketing efforts within the international community. Whether it is our advertising on Chinese radio, newspapers, and television or our involvement with the Asian Real Estate Association of America (“AREAA”), where I am the 2026 President of the Silicon Valley Chapter, we are continually providing opportunities for our clients […]
Atherton Reigns Supreme as Silicon Valley’s AI Boom Accelerates
After a two-year hiatus, Atherton has reclaimed its place atop the nation’s luxury real estate market, once again holding the ZIP code with the highest median home price in America. According to a recent Bloomberg analysis, Atherton’s median sales price in 2026 rose approximately 20% to nearly $10 million.1 But the surge is not confined […]
Why DeLeon’s In-House Marketing Team Makes a Real Difference
By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and ultimately how well it performs. That’s why we’ve built a full […]
California Insurance Update: FAIR Plan Gets More Expensive, But Traditional Insurers Re-Enter the Market
By Alex Lewicki, Esq. Home insurance has, not-so-secretly, developed into an industry-wide crisis over the last decade. For many in hillside and rural communities, the California FAIR Plan has been the only respite from prohibitively expensive insurance and, in some cases, the complete absence of fire insurance from traditional carriers. Well, do not blame the […]
Redwood City: Climate Best and Much More
By Francis Lopez “Climate Best by Government Test.” As you travel through Redwood City, you may see one of the signs on Broadway bearing this slogan. Situated between the heat of San Jose and the fog of San Francisco, Redwood City seemingly enjoys an ideal, temperate climate right in the middle. Redwood City’s emergence should […]
