By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and ultimately how well it performs. That’s why we’ve built a full […]
By Alex Lewicki, Esq. Home insurance has, not-so-secretly, developed into an industry-wide crisis over the last decade. For many in hillside and rural communities, the California FAIR Plan has been the only respite from prohibitively expensive insurance and, in some cases, the complete absence of fire insurance from traditional carriers. Well, do not blame the […]
By Francis Lopez “Climate Best by Government Test.” As you travel through Redwood City, you may see one of the signs on Broadway bearing this slogan. Situated between the heat of San Jose and the fog of San Francisco, Redwood City seemingly enjoys an ideal, temperate climate right in the middle. Redwood City’s emergence should […]
By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily time constrained. This has become even more pronounced as the AI industry continues […]
By Ken DeLeon Silicon Valley real estate has always moved in cycles, but the next cycle may be unusually powerful. As an attorney at Wilson Sonsini during the dot-com boom, I had a front-row seat to new millionaires minted with each IPO. Yet the coming wave of AI-related wealth will be even larger, and it […]
By The DeLeon Team The Hidden Cost to “Pocket” or “Office Exclusive” Listings Off-market listings have always appealed to real estate agents for one simple reason: control. Double-sided commissions, minimal prep, lower marketing costs, and less risk make these deals highly profitable for the listing agent. Now, in the wake of the industry’s major antitrust […]
By Ken DeLeon For many long-term California homeowners, Proposition 13 is one of the most valuable financial benefits of homeownership. Passed in 1978, Proposition 13 generally limits annual increases in a property’s assessed value to no more than 2 percent per year, unless there is a reassessment event such as a sale or major new […]
By Ken DeLeon When Silicon Valley homeowners choose a real estate brokerage, they should look beyond the agent’s name, marketing claims, or commission structure. The better question is whether the brokerage provides the full range of services needed to help a seller achieve the highest possible price while making the process as smooth and stress-free […]
By Ken DeLeon As market concentration grows, off-market strategies and listing control deserve more scrutiny from buyers, sellers, and regulators alike. Housing is not just another industry. It is deeply tied to the American Dream, household wealth, and to the way families live their lives. So when one company appears to be engaging in conduct […]
