The saying “the third time is the charm” may be familiar, but it is not something sellers want to hear when it comes to their home. Yet this year, DeLeon Realty has taken over several properties after two prior agents were unable to produce a sale. In each case, the home did not suddenly become […]
What is your home worth? With online estimates available in seconds, getting an answer has never been easier. Getting an accurate answer, however, is another story. An Automated Valuation Model, or AVM, uses an algorithm to estimate a property’s value based on public records, MLS information, previous sales, and market trends. Sites like Zillow and […]
For years, sellers have been told that summer is a bad time to sell a home. Children are out of school, families are traveling, but supposedly there are not enough buyers around to generate a great sale price. At DeLeon Realty, we saw it differently. When we first started the firm, we drank the same […]
DeLeon Realty is well known for our marketing efforts within the international community. Whether it is our advertising on Chinese radio, newspapers, and television or our involvement with the Asian Real Estate Association of America (“AREAA”), where I am the 2026 President of the Silicon Valley Chapter, we are continually providing opportunities for our clients […]
After a two-year hiatus, Atherton has reclaimed its place atop the nation’s luxury real estate market, once again holding the ZIP code with the highest median home price in America. According to a recent Bloomberg analysis, Atherton’s median sales price in 2026 rose approximately 20% to nearly $10 million.1 But the surge is not confined […]
By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and ultimately how well it performs. That’s why we’ve built a full […]
By Alex Lewicki, Esq. Home insurance has, not-so-secretly, developed into an industry-wide crisis over the last decade. For many in hillside and rural communities, the California FAIR Plan has been the only respite from prohibitively expensive insurance and, in some cases, the complete absence of fire insurance from traditional carriers. Well, do not blame the […]
By Francis Lopez “Climate Best by Government Test.” As you travel through Redwood City, you may see one of the signs on Broadway bearing this slogan. Situated between the heat of San Jose and the fog of San Francisco, Redwood City seemingly enjoys an ideal, temperate climate right in the middle. Redwood City’s emergence should […]
By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily time constrained. This has become even more pronounced as the AI industry continues […]
