Author Archive for: Brandon
Entries by Brandon Rabanal
Atherton Reigns Supreme as Silicon Valley’s AI Boom Accelerates
After a two-year hiatus, Atherton has reclaimed its place atop the nation’s luxury real estate market, once again holding the ZIP code with the highest median home price in America. According to a recent Bloomberg analysis, Atherton’s median sales price in 2026 rose approximately 20% to nearly $10 million.1 But the surge is not confined […]
Why DeLeon’s In-House Marketing Team Makes a Real Difference
By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and ultimately how well it performs. That’s why we’ve built a full […]
California Insurance Update: FAIR Plan Gets More Expensive, But Traditional Insurers Re-Enter the Market
By Alex Lewicki, Esq. Home insurance has, not-so-secretly, developed into an industry-wide crisis over the last decade. For many in hillside and rural communities, the California FAIR Plan has been the only respite from prohibitively expensive insurance and, in some cases, the complete absence of fire insurance from traditional carriers. Well, do not blame the […]
Redwood City: Climate Best and Much More
By Francis Lopez “Climate Best by Government Test.” As you travel through Redwood City, you may see one of the signs on Broadway bearing this slogan. Situated between the heat of San Jose and the fog of San Francisco, Redwood City seemingly enjoys an ideal, temperate climate right in the middle. Redwood City’s emergence should […]
How the DeLeon Design Team Made Our Seller Over $800,000 with Less Than $35,000 Worth of Improvements
By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily time constrained. This has become even more pronounced as the AI industry continues […]
The AI IPO Boom Is Coming. Here’s How Silicon Valley Sellers Can Benefit
Why Liquidity Changes Everything for Sellers The reason is simple: liquidity changes behavior. When wealth becomes more usable, buyers become more motivated. Many AI employees, founders, engineers, executives, and early investors are already wealthy on paper. As that wealth becomes more liquid through IPOs or other liquidity events, a meaningful number of AI executives and […]
Why Do Agents Love Off-Market Sales?
By The DeLeon Team The Hidden Cost to “Pocket” or “Office Exclusive” Listings Off-market listings have always appealed to real estate agents for one simple reason: control. Double-sided commissions, minimal prep, lower marketing costs, and less risk make these deals highly profitable for the listing agent. Now, in the wake of the industry’s major antitrust […]
Preserving Your Prop 13 Basis When Moving on the Peninsula
By Ken DeLeon For many long-term California homeowners, Proposition 13 is one of the most valuable financial benefits of homeownership. Passed in 1978, Proposition 13 generally limits annual increases in a property’s assessed value to no more than 2 percent per year, unless there is a reassessment event such as a sale or major new […]
