Entries by Brandon Rabanal


Tapping into Two of Silicon Valley’s Most Powerful Buyer Pools

By Audrey Sun, Director of Listings Silicon Valley remains the epicenter of the tech world, drawing elite talent from across computer science, engineering, law, and venture capital. The buyer pool remains dominated by the best and the brightest from across the country and abroad, most notably China and India. Despite national headlines highlighting economic uncertainty, […]

Sell Before the ARMs Race

By Francis Lopez, Director of Listings The housing inventory on the peninsula has continued its momentous decline over the past several years. This can be attributed to interest rates in two intertwined ways: (1) with interest rates above 6%, homeowners have been hesitant to move, instead opting to stay in their current home; and (2) […]

Referral Fee Transparency Gets a Kickback

By Alexander Lewicki, Esq., Director of Listings “Referral fees,” “incentives” or “kickbacks” (i.e., payment to another individual for the referral of a client) have long been present in the real estate industry. These fees, which often amount to 25-30% of the total commission earned by the agent, are regulated under California law. And while the […]

Make Your Home Stand Out This Autumn

By Francis Lopez Meetings with homeowners often include a variation of the question: How can my home stand out among other homes on the market? This question becomes even more important during the traditionally busy fall real estate market. The market has already seen an increase, with 35% more inventory compared to last year.1 We […]

The AI Boom and the Stock Market Rally: Catalysts for Silicon Valley’s Luxury Real Estate Surge

By Ken DeLeon Silicon Valley has always been synonymous with innovation, wealth creation, and disruptive technologies. But in 2025, the latest wave of innovation is shaping our luxury real estate market: the AI revolution. Fueled by surging stock market valuations and unprecedented liquidity in the tech sector, artificial intelligence is not only transforming industries but […]

Marketing Across Cultures: Insights from Our Work with Chinese Buyers

By Pamela Tao, DeLeon Chinese Marketing Specialist The San Francisco Bay Area has long been a prime destination for international homebuyers—including an important and growing Chinese population. With world-class universities, a strong tech economy, and a reputation for quality of life, the region remains a top choice for Chinese investors, families, and immigrants. If you’re […]