DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



The Importance of Pricing Your Home Correctly – By the Numbers

by Darrell Martin Soon after starting my real estate career, I was told that it was virtually impossible to underprice a home as an auction dynamic world would bring the price up to fair market value or higher. Conversely, overpricing a home can…

The Diminishing Role of Buyers’ Agents

By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency, the cost to consumers has often gone down. Unfortunately,…

The Comeback Kid: Joseph Eichler

By Michelle Lee, DeLeon Marketing Dept A LOOK AT THE HISTORY OF EICHLER HOMES AND THEIR RESURFACING POPULARITY Grab a piece of paper or your smartphone and jot down some of the key elements that are must-haves for your dream home. Do you favor more…

Redwood City Continues to Boom

For many decades as municipalities surrounding Redwood City grew in size and prestige, it languished behind the rest of the Peninsula. However, times have changed and the renaissance of Redwood City is in full force. The first step was the revitalization…

The Ellis Act: A Valuable Option for Investing in Rent-Control Cities

By Colette Thomason, Esq. Property investors often shy away from purchasing a multi-family building in a city with rent control.  Rent control often means low rent which in turn, to a landlord, means low income.  At the same time, rent control protects…

Seminar 8/23: Steps to Maximize Your Real Estate Sales Price

Has Silicon Valley and SF eclipsed NYC as America’s Top Region?

by Ken DeLeon “If I can make it there, I'll make it anywhere.” This line from Frank Sinatra’s aspirational “New York, New York” reflects the long-held belief that New York is the epicenter of American commerce and progress. Yet, as technology…

Mountain View: A City of Action

Mountain View enjoys a near-ideal location, with easy access to both San Jose and San Francisco. Between the natural beauty, the wonderful business environment, and all the dining and recreation options in and around Mountain View, residents have many…

Lakewood Village may be the next Birdland

  It was an exciting day in April 2017 when Apple employees began moving into Apple Park, commonly known as the “Spaceship”. But it had already been an exciting past five years for homeowners in the Birdland neighborhood of Sunnyvale,…

Real Estate and the Millennial Home Buyer

  The American Dream has not changed for Millennials. It is very much the same dream our parents might have had: a career, a family, and a home. It’s just taken us more time to get there because we grew up in a world where unpaid internships…