Move-Up Buyers

  Many homeowners have owned their current home for a while and would like to “move up” to a larger, nicer, or more conveniently located home, but they may not be familiar with how to orchestrate that move. The two primary concerns associated…

How to Compete Against an All Cash Offer

  I often hear of buyers’ fears of competing against cash buyers. As a Bay Area native, I have witnessed many of my friends move away to more affordable cities, partly due to high real estate prices and the frustration of competing against…

How to Maximize Your Profit From Homeownership

By Ken DeLeon | Founder One of the fundamental reasons why I left the practice of law for real estate was because I felt that real estate as an investment asset class had not been optimized. While stocks and other assets can be good, profitable…

Summer Splash: Buy a Home Before the New School Year

By Michael Repka, ESQ. | CEO & General Counsel Buyers often say they would like to purchase a home over the summer and settle in before the new school year starts. Nevertheless, the majority of listings are brought onto the market during two…

CBS News: Trumps Presidency May Be Impacting Silicon Valley Home Sales

Homeownership for Millennials

  This article is written for the benefit of those Silicon Valley millennials who have not yet purchased their first home. Would you like to transform your housing cost from a monthly expense into a monthly investment? Buying your own home…

100-Percent Appreciation in Just Over Five Years

By Ken DeLeon, ESQ. | Founder Due to the very strong Silicon Valley housing market, I find that most first-time buyers cannot purchase their dream home immediately. Since it is likely they would have to settle to some degree when purchasing their first…

San Francisco Bay Area: America’s Second City

New York City is consistently viewed as the preeminent city in America, and arguably the world. However, the title of “Second City” has been more fluid, in flux from as early as 1890. Chicago was originally dubbed the Second City to illustrate its status in America. When Los Angeles surpassed Chicago in population in 1984, the informal title of Second City transferred to Los Angeles.

How to Effectively Build Your Dream Home

By: Ken DeLeon, ESQ | Founder The demand to purchase a lot and build a custom home in Silicon Valley is higher than ever before. The three main reasons for this, in declining order, are: The lack of new homes being offered by speculation builders, …

Why is The Spring Market Unusually Active in 2017?

  After a 2016 that was plagued by uncertainty, trepidation, and general lethargy on the part of buyers, the 2017 spring season is off to a strong start. While there are a number of different factors that contribute to the newfound surge of…