DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



What is the hardest lesson for home buyers to learn in the San Francisco Bay Area?

  The answer is deceptively easy. The list price for a home may have little to do with the property's market value. Instead, it is just an offer to negotiate. Home buyers must be prepared for serious competition and make their own determination…

Solutions for International Buyers

  According to Forbes magazine, the United States was the most popular destination for Chinese homebuyers, who spent over $14 billion on US properties in 2016. However, given the shifting monetary policies of the Chinese government, how will…

Apple’s New Campus and its Anticipated Effect on Home Prices

  The new Apple “Spaceship” campus in Cupertino, now officially known as Apple Park, is nearing completion and warrants some well-deserved recognition. The concept of this campus was first presented to the Cupertino City Council by Steve…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Palo Alto Weekly: Within Walking Distance

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder  Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand = Rising Prices. What has…

Silicon Beat: In the heart of Silicon Valley, summer home sales keep going up despite sharp drop in listings

SOURCE Real estate markets traditionally suffer from the summertime blahs. But the Silicon Valley market is not a normal market, particularly in Santa Clara County. Yesterday’s monthly report from the CoreLogic real estate information service…

Consider Cashing Out Now

  “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market that is Silicon Valley, homeowners have seen…

Inman Connect 2017: Protecting Ourselves From Power Shifts in Real Estate

The pros predict we'll be working in an increasingly polarized industry The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages at the other. This prediction came from the…