DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



The Value of Narrated Videos

By Michael Repka The way that real estate is typically sold in Silicon Valley varies from the way that many sellers may envision. Nowadays, buyers like to be able to access properties on their own schedule with their own agents without the seller or…

Has Silicon Valley and SF eclipsed NYC as America’s Top Region?

by Ken DeLeon “If I can make it there, I'll make it anywhere.” This line from Frank Sinatra’s aspirational “New York, New York” reflects the long-held belief that New York is the epicenter of American commerce and progress. Yet, as technology…

Mountain View: A City of Action

Mountain View enjoys a near-ideal location, with easy access to both San Jose and San Francisco. Between the natural beauty, the wonderful business environment, and all the dining and recreation options in and around Mountain View, residents have many…

8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house…

Real Estate and the Millennial Home Buyer

The American Dream has not changed for Millennials. It is very much the same dream our parents might have had: a career, a family, and a home. It’s just taken us more time to get there because we grew up in a world where unpaid internships and contract…

Cash is Still King

  Many times over the past year, I have learned that the winning offer for a home was an all-cash offer. Fortunately, some of those winning offers were made by buyers I had the good fortune to represent. After another one of my buyers’ all-cash…

Lakewood Village may be the next Birdland

  It was an exciting day in April 2017 when Apple employees began moving into Apple Park, commonly known as the “Spaceship”. But it had already been an exciting past five years for homeowners in the Birdland neighborhood of Sunnyvale,…

Real Estate and the Millennial Home Buyer

  The American Dream has not changed for Millennials. It is very much the same dream our parents might have had: a career, a family, and a home. It’s just taken us more time to get there because we grew up in a world where unpaid internships…

Why Buyers Love Palo Alto So Much

By Ken DeLeon | Founder While I appreciate all of Silicon Valley, Palo Alto is the city I love the most and which I call home. From the moment I interviewed at Wilson Sonsini twenty years ago, I immediately fell in love with our amazing city. Over…

The Allure of Double-Ending

By Michael Repka, ESQ | CEO & General Counsel On a financial level, it is understandable why real estate agents want to represent both the buyer and seller on the same transaction: it means double commission. Naturally, agents want to justify…