DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Guidelines to Marketing Selling-Points

  Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing,…

How to Compete Against an All Cash Offer

  I often hear of buyers’ fears of competing against cash buyers. As a Bay Area native, I have witnessed many of my friends move away to more affordable cities, partly due to high real estate prices and the frustration of competing against…

How to Maximize Your Profit From Homeownership

By Ken DeLeon | Founder One of the fundamental reasons why I left the practice of law for real estate was because I felt that real estate as an investment asset class had not been optimized. While stocks and other assets can be good, profitable…

Summer Splash: Buy a Home Before the New School Year

By Michael Repka, ESQ. | CEO & General Counsel Buyers often say they would like to purchase a home over the summer and settle in before the new school year starts. Nevertheless, the majority of listings are brought onto the market during two…

Finding a Silicon Valley Home Seminar

Gain insight from the DeLeon team, ranked #1 in California, #2 in America (per REAL Trends/Wall Street Journal June 2017) into various strategies and techniques for finding a home and presenting a winning offer. Also, hear the latest market updates from Ken DeLeon, the most successful real estate broker in Silicon Valley.

Resolving Real Estate Disputes

By Michael Repka, ESQ. | CEO & General Counsel Most real estate transactions close without a hitch. Agents on both sides explain the rights and responsibilities to their clients, and everyone does as required and expected. By and large, agents…

Neighborhood Spotlight: Green Gables of Palo Alto

  For savvy buyers wanting access to the premier schools located in North Palo Alto, the Green Gables neighborhood has traditionally been viewed as the value option. With beautiful parks, tree-lined streets, easy access to commute corridors, and…

Palo Alto Online: Local Realtors Rank Nationally in Real Estate Sales

The team at DeLeon Realty, Inc. in Palo Alto ranked high in this year's top 250 real estate sellers nationwide, a list compiled by private communications company Real Trends. Six teams of local Realtors as well as 17 individual agents ranked among…

CBS News: Trumps Presidency May Be Impacting Silicon Valley Home Sales

Homeownership for Millennials

  This article is written for the benefit of those Silicon Valley millennials who have not yet purchased their first home. Would you like to transform your housing cost from a monthly expense into a monthly investment? Buying your own home…