DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Third Time Is the Charm – How DeLeon Realty Sells Homes Other Agents Cannot

The saying “the third time is the charm” may be familiar, but it is not something sellers want to hear when it comes to their home. Yet this year, DeLeon Realty has taken over several properties after two prior agents were unable to produce a sale.…

What Is Your Home Really Worth?

What is your home worth? With online estimates available in seconds, getting an answer has never been easier. Getting an accurate answer, however, is another story. An Automated Valuation Model, or AVM, uses an algorithm to estimate a property's value…

How DeLeon Realty Turned Summer into a Hot Selling Season

For years, sellers have been told that summer is a bad time to sell a home. Children are out of school, families are traveling, but supposedly there are not enough buyers around to generate a great sale price. At DeLeon Realty, we saw it differently. When…

DeLeon Realty Returns to LPS Shanghai This Winter

DeLeon Realty is well known for our marketing efforts within the international community. Whether it is our advertising on Chinese radio, newspapers, and television or our involvement with the Asian Real Estate Association of America (“AREAA”), where…

Atherton Reigns Supreme as Silicon Valley’s AI Boom Accelerates

After a two-year hiatus, Atherton has reclaimed its place atop the nation’s luxury real estate market, once again holding the ZIP code with the highest median home price in America. According to a recent Bloomberg analysis, Atherton's median sales price…

Why DeLeon’s In-House Marketing Team Makes a Real Difference

By David Tobener At DeLeon Realty, we’ve always believed that marketing is one of the most important parts of selling a home. It’s not an afterthought or a box to check; rather, it shapes how a property is perceived, how widely it’s seen, and…

California Insurance Update: FAIR Plan Gets More Expensive, But Traditional Insurers Re-Enter the Market

By Alex Lewicki, Esq. Home insurance has, not-so-secretly, developed into an industry-wide crisis over the last decade. For many in hillside and rural communities, the California FAIR Plan has been the only respite from prohibitively expensive insurance…

Redwood City: Climate Best and Much More

By Francis Lopez "Climate Best by Government Test." As you travel through Redwood City, you may see one of the signs on Broadway bearing this slogan. Situated between the heat of San Jose and the fog of San Francisco, Redwood City seemingly enjoys…

How the DeLeon Design Team Made Our Seller Over $800,000 with Less Than $35,000 Worth of Improvements

By Ken DeLeon It is rare to create a win for everyone in business, and DeLeon Realty is the rare brokerage with a client-focused approach that seeks to achieve this optimal outcome for both sellers and buyers. Silicon Valley buyers are extraordinarily…

The AI IPO Boom Is Coming. Here’s How Silicon Valley Sellers Can Benefit

Why Liquidity Changes Everything for Sellers The reason is simple: liquidity changes behavior. When wealth becomes more usable, buyers become more motivated. Many AI employees, founders, engineers, executives, and early investors are already wealthy…