Guidelines to Marketing Selling-Points

By Sarah Last | Copywriter Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous…

How to Maximize Your Profit From Homeownership

By Ken DeLeon | Founder One of the fundamental reasons why I left the practice of law for real estate was because I felt that real estate as an investment asset class had not been optimized. While stocks and other assets can be good, profitable…

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores…

Resolving Real Estate Disputes

By Michael Repka, ESQ. | CEO & General Counsel Most real estate transactions close without a hitch. Agents on both sides explain the rights and responsibilities to their clients, and everyone does as required and expected. By and large, agents…

Palo Alto Online: Local Realtors Rank Nationally in Real Estate Sales

The team at DeLeon Realty, Inc. in Palo Alto ranked high in this year's top 250 real estate sellers nationwide, a list compiled by private communications company Real Trends. Six teams of local Realtors as well as 17 individual agents ranked among…

One Less Thing to Worry About With Our One-Year Maintenance Plan

When buying or selling a home, it has always been important to select the right Realtor®. However, the home itself usually remains the same, irrespective of which agent represented the property. That has all changed with the introduction of the DeLeon…

Mixing Metals Throughout Your Interior

By Tilu Arora | Design Coordinator Some people remain convinced that mixing metals is a recipe for disaster. One of the most popular recent trends has been to utilize monochromatic design schemes in which silver, nickel, or chrome was the dominant…

San Francisco Bay Area: America's Second City

New York City is consistently viewed as the preeminent city in America, and arguably the world. However, the title of “Second City” has been more fluid, in flux from as early as 1890. Chicago was originally dubbed the Second City to illustrate its status in America. When Los Angeles surpassed Chicago in population in 1984, the informal title of Second City transferred to Los Angeles.

Infographic: How Brokerages Handle In-House Deals

Going forward, DeLeon Realty will not take commission from both sides of the same transaction. If any DeLeon Realty agent represents a buyer on any DeLeon Realty listing, then we will waive 100 percent of the buyer-side commission.* This policy…