What is the hardest lesson for home buyers to learn in the San Francisco Bay Area?

By Rob Parish, Sr. Buyer Specialist The answer is deceptively easy. The list price for a home may have little to do with the property's market value. Instead, it is just an offer to negotiate. Home buyers must be prepared for serious competition…

Solutions for International Buyers

By Kim Heng | Realtor®, MBA, Director of Sales According to Forbes magazine, the United States was the most popular destination for Chinese homebuyers, who spent over $14 billion on US properties in 2016. However, given the shifting monetary policies…

Apple's New Campus and its Anticipated Effect on Home Prices

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View The new Apple “Spaceship” campus in Cupertino, now officially known as Apple Park, is nearing completion and warrants some well-deserved recognition. The concept…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Palo Alto Weekly: Within Walking Distance

Realtors confirm buyers want to use their feet way more than their cars By Crystal Tai (Source: Palo Alto Weekly) Palo Alto resident Shana Mori loves living less than a block away from Briones Park, but wishes she could walk to a supermarket as well,…

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder and Rob Parish | Realtor®, Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand =…

Silicon Beat: In the heart of Silicon Valley, summer home sales keep going up despite sharp drop in listings

SOURCE Real estate markets traditionally suffer from the summertime blahs. But the Silicon Valley market is not a normal market, particularly in Santa Clara County. Yesterday’s monthly report from the CoreLogic real estate information service…

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market…

Inman Connect 2017: Protecting Ourselves From Power Shifts in Real Estate

The pros predict we'll be working in an increasingly polarized industry The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages at the other. This prediction came from the…