Apple's New Campus and its Anticipated Effect on Home Prices

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View The new Apple “Spaceship” campus in Cupertino, now officially known as Apple Park, is nearing completion and warrants some well-deserved recognition. The concept…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Palo Alto Weekly: Within Walking Distance

Realtors confirm buyers want to use their feet way more than their cars By Crystal Tai (Source: Palo Alto Weekly) Palo Alto resident Shana Mori loves living less than a block away from Briones Park, but wishes she could walk to a supermarket as well,…

Investment Trends: Redwood City, Out Appreciating Silicon Valley Since 2014

By Ken DeLeon | Founder and Rob Parish | Realtor®, Attorney, Buyer Specialist The fundamentals of residential real estate in Palo Alto, Menlo Park, and Los Altos haven’t changed over the past five years: Declining Inventory + Strong Demand =…

Silicon Beat: In the heart of Silicon Valley, summer home sales keep going up despite sharp drop in listings

SOURCE Real estate markets traditionally suffer from the summertime blahs. But the Silicon Valley market is not a normal market, particularly in Santa Clara County. Yesterday’s monthly report from the CoreLogic real estate information service…

Consider Cashing Out Now

By Alex Seroff | Realtor®, Attorney, Listing Specialist “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market…

Inman Connect 2017: Protecting Ourselves From Power Shifts in Real Estate

The pros predict we'll be working in an increasingly polarized industry The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages at the other. This prediction came from the…

Winning Preemptive Offers

By Huy Vu | Realtor®, Attorney, Palo Alto Buyer Specialist In a hot seller’s market such as Silicon Valley, many buyers have undergone a bidding war and were rejected, at least once or twice. This process is not only frustrating and stressful,…

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores…