Wire Fraud in Real Estate Transactions

By Michael Repka, Esq. Imagine the horror of inadvertently transferring most of your life savings to the wrong account and never seeing it again. That is what has happened to many homebuyers in California and across the nation. The scams are…

Has Silicon Valley and SF eclipsed NYC as America’s Top Region?

by Ken DeLeon “If I can make it there, I'll make it anywhere.” This line from Frank Sinatra’s aspirational “New York, New York” reflects the long-held belief that New York is the epicenter of American commerce and progress. Yet, as technology…

The Power of Digital Marketing for Real Estate

By Mike Ran, Online Marketing Specialist Trends and buzzwords come and go, but establishing an effective online strategy means focusing on what works. For the digital presence of real estate brands, evolution is important but the foundation should always…

Utilizing Technology in Marketing

by Sarah Last, Copywriter Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

Tesla's New Solar Roof

By Adrian Tan | Realtor®, MBA, Buyer Specialist for Palo Alto Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their…

Inman Connect 2017: Protecting Ourselves From Power Shifts in Real Estate

The pros predict we'll be working in an increasingly polarized industry The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages at the other. This prediction came from the…

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores…