Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling…

Danger of Live Offer Presentations

By Michael Repka, Esq. In Silicon Valley, the typical approach to taking offers on a home is for the buyer’s agents to present their clients’ offer in-person to the listing agents and the sellers on offer date. The buyers are generally not present…

The DeLeon Team Presents at the 2018 AREAA National Convention in Las Vegas

by Michael Repka, Esq. As the world continues to shrink due to efficient transportation and ever-evolving telecommunications, global reach has become critically important. This is as true for real estate as it is for most industries. The real…

LPS Shanghai 2018: Returning This Winter

电台采访 – 解析Palo Alto及春天卖房早准备

主持人：矽谷华人电台 / 周濼 嘉宾：Annie Watson 德立昂地产买方专家/财务副总裁 ；   内容摘要： 截至11月德立昂地产本年度成交额 截至11月Annie本人本年度成交单数及成交额 …

The Diminishing Role of Buyers’ Agents

By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency, the cost to consumers has often gone down. Unfortunately,…

DeLeon Insight November 2018

  THE DIMINISHING ROLE OF BUYERS’ AGENTS By Michael Repka Over the past 20 years, technology has enhanced and improved many industries. The quality of products and services has gone up, while, thanks to improvements in efficiency,…

Palo Alto Spotlight: Rinconada and Mitchell Parks

By Michelle Lee As a long-term resident, it sometimes feels like there’s not much to do in this quiet small town where the bars close at 10:00 pm and the streets are empty by 9:00 pm – how many can relate? However with recent remodels, expansions,…

Open House Liability: The Risk and Benefits of Open Houses

By Audrey Sun Although I have been with DeLeon Realty for over four years, I still remember my time as an independent contractor agent working at a big brokerage. At my old firm there was always a push for open houses. However, much of what I heard…

A Snapshot of Some Real Estate Related Propositions on the November Ballot

By Michael Repka, Esq. It is easy to tell when an election is coming up—just watch the countless television commercials paid for by special interest groups. However, every proposition seems to be either the greatest idea ever or pure evil, depending…