Marketing
We have devised a strategic marketing plan with key aspects that have proven effective for our clients.
PHOTOGRAPHY AND VIDEOS
All of our homes are photographed by a professional photographer who specializes in residential photography. Based on our experience, the quality of the photography has a profound impact on the appeal of the professional brochures, magazines, and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of the photography.
Given the popularity of social media and video distribution sites, over 90 percent of homebuyers include the internet in their search process. To get maximum exposure and to engage potential buyers emotionally, we utilize a professional video production company, not just the more traditional virtual tours employed by other agents.
Online Marketing
In addition to all of the free online marketing utilized by most agents, we pay for Facebook and Google ads to bring even more attention to your property. In fact, we have a full-time employee dedicated to online and social media promotions for our listings. All properties are highlighted with a custom website featuring a video tour, a 3-D tour, property information, a photo gallery, and property disclosures.
The DeLeon Realty website is a great tool for buyers. From the site, buyers can research Silicon Valley cities and neighborhoods, including Ken DeLeon’s popular neighborhood guides and videos, market projections, and quarterly updates. Additionally, prospective buyers can read our published articles about the local real estate market as well as related legal and tax topics, and conduct detailed, filtered property searches.
FULL-COLOR, MULTI-PAGE LISTING BROCHURES
All DeLeon Platinum clients receive full-color, professionally designed and printed brochures with tri-fold covers. These beautiful, highly customized brochures will certainly make buyers remember your property.
ADS IN PROMINENT LOCAL NEWSPAPERS & MAGAZINES
Although many agents argue against newspaper and magazine ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our impressive price-per-squarefoot stats. Another advantage of our robust newspaper spending is that we get better placement in the papers. Thus, you will get better ads that are run more frequently and with preferential placement.
Television Commercials
Our television commercials have proven to be a powerful tool in exposing homes to potential buyers who did not even know they were looking. Our professionally produced commercials pique viewer interest and encourage potential buyers to watch the full-length video online or visit the property in person.
International Exposure
In addition to our fine marketing materials, we are better connected internationally than other competing agents. We have full-time specialists who market our listings to the Mandarin-speaking community, both domestically and in China, and we are well-known in the Chinese community for our prolific radio and television ads. We regularly attend and host booths at high-end real estate trade shows in international cities. Furthermore, our properties are featured on international websites in different languages.
