DeLeon Insight Summer 2018
THE VALUE OF NARRATED VIDEOS
The way that real estate is typically sold in Silicon Valley varies from the way that many sellers may envision. Nowadays, buyers like to be able to access properties on their own schedule with their own agents without the seller or even the listing agent present. Although this is not the general rule for very high-end properties, it is the preferred approach for the vast majority of properties in and around Silicon Valley. While this approach certainly increases the number of showings and the overall marketing exposure, it has the very material disadvantage of reducing or eliminating the listing agent’s ability to speak directly to the buyers. We have found our narrated videos are an invaluable tool in balancing these two approaches…[READ MORE]
THE ELLIS ACT: A VALUABLE OPTION FOR INVESTING IN RENT-CONTROL CITIES
By Colette Thomason, Esq.
Property investors often shy away from purchasing a multi-family building in a city with rent control. Rent control often means low rent which in turn, to a landlord, means low income. At the same time, rent control protects long-term tenants from market value rent and eviction. Between these two competing interests is the Ellis Act: a basis for eviction in a rent control market and a valuable option for property investors in a highly restricted real estate market…[READ MORE]
CONSTRAINTS ON STAGING INVENTORY
In the Silicon Valley housing market, it behooves homeowners to prepare their homes for the market in the best way possible. Given that most homeowners take care of repairing broken or inoperative items and make at least minor stylistic improvements to the house, homeowners that elect not to do these items will be at a competitive disadvantage in the marketplace. The DeLeon Team is often complimented, both by other agents and by the public, for how well our homes are presented and this is a direct result of many factors. First, our in-house licensed contractor or handyman inspects the home and confers with the sellers to come up with a list of appropriate items to fix prior to marketing. Second, our interior designer goes through the home in detail looking for opportunities to update the style and improve the appearance of the home at little to no cost to the sellers. Third, our interior designer selects the best stager for the particular house in question from a number of different staging companies with which we work…[READ MORE]
PALO ALTO’S PROTÉGÉ: A REVIEW
By Michelle Lee
California Avenue has always been a birthplace of subtle sophistication and timeless trends. Spanning just under half a mile for their commercial sector, every tenant has rightfully earned their spot here. The newest addition to the area is no different and successfully aims to set a new standard for the neighborhood. Nestled between ex-Nobu chefs’ creation Jin Sho and the two Michelin star restaurant Baumé rests the highly-anticipated Protégé, started by two French Laundry alumni…[READ MORE]
