DeLeon Insight- September 2025 Cover Page

Game Plan to Optimize Cyclical Market Conditions

  The seasonal sway of the Palo Alto real estate market is common knowledge to most local agents and individuals looking to sell or buy a home. The ebbs and flows of the market are best illustrated by looking at the number of days a home is on…

Tips for Creating Personal Style

Style is the expression of an aesthetic, whether in writing, film, music, or interior environments. Ideally, the style expresses the personality of the inhabitant. Below are 5 design principles you can use to create spaces that are personally congruent…

Efficiency Drives the Blueprints for DeLeon

Throughout my entire life I have been drawn to efficiency. While I enjoyed all of my Mathematics and Economics classes, my favorite class was Operations Research. A simple summary of Operations Research is that it uses mathematical algorithms to find…

Liquidated Damages, Initial with Care!

These days, it seems like every small transaction requires long and complex forms filled with legal jargon. It is often difficult to tell exactly what certain contract provisions mean, and even harder to understand how the provisions operate. This may…

How to Furnish a Great Room

A Great Room is a hot, new trend in combining the functions of the family room, the living room, and even the kitchen, into one large space. While this configuration can be open and flexible for entertaining and daily life, it can be a challenge to furnish.…

Getting Ready for the Fall Market

Fall is one of the busiest times of the year for home sales. If you are thinking of putting your home on the real estate market this fall, here are a few simple preparation suggestions that will help your home stand out from the competition. Declutter…

Worldwide Real Estate Impact on Silicon Valley

Discord is a better teacher than concord. Consequently, I make it a priority to travel; its unique experiences are an important component of a lifelong education. I have recently focused my travels on learning more about real estate markets around the…

Atherton 2014: The Evolving Expectation of Privacy

By Ken DeLeon  In October 2014, Forbes named Atherton, California (94027) the most expensive zip code in the country for the second year in a row. The local market has been experiencing incredible appreciation, which is directly attributable to both…

Ideas for Outdoor Living

With summer upon us, getting your outdoor spaces looking beautiful doesn’t have to be stressful and demanding. No matter how big or small your outdoor space is, here are some helpful and simple ideas that can get you ready for some low maintenance entertaining…

Some Like It Hot

While summer temperatures are going up, what is rising more rapidly are local home prices. Even after 4 years of appreciation, this year’s market shows no signs of weakening with multiple offers for many homes resulting in double-digit appreciation…