DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



A Shot Across California’s Bow

By Michael Repka, ESQ | CEO & General Counsel (LL.M.—Taxation, NYU School of Law) Since the earliest hints at the substance of President Trump’s new tax proposal, there has been one element that has remained consistent—the elimination…

Predicting the Next Hot City

by Ken DeLeon | Founder While a rising tide will lift all boats, in real estate these boats (or neighborhoods) will not all rise at the same velocity. Though there are some mega-trends driving the housing market in Silicon Valley, there are…

Appreciation Rate Comparisons Show Surprising Results

  A common and understandable perception regarding appreciation rates is that single-family residences appreciate at a higher rate than condos and townhomes. Based on the appreciation rates for the past 17 years (2000-2017), this has been the…

How to Properly Market a Home’s Location

  A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses, separated from…

Rise Foundation: Rural India Student Education

Krishnan and Geetha, founders of the RISE Foundation, are a married couple who, like many, have moved to the United States for a better life. They currently reside in Palo Alto, and have co-founded the Rural India Student Education Foundation to build…

The Tale of Two Cities on One Avenue

By Ken DeLeon | Founder I have truly loved my last few months living in Atherton.  The streets are so lush and the beautifully landscaped homes now make my drive to work seem more like taking a relaxing stroll through a magical park.  Atherton…

Neighborhood Spotlight: Crescent Park of Palo Alto

Crescent Park is one of Palo Alto’s most prestigious neighborhoods. It is bordered by Channing Avenue, Middlefield Road, Newell Road, and San Francisquito Creek. This enclave is one of the first glimpses of Palo Alto that visitors can see as they…

Utilizing Technology in Marketing

Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known about distant nations was provided…

Why Buyers Love ATHERTON So Much

By Ken DeLeon | Founder While Atherton is internationally famous for its natural beauty and affluence, wise residents know that it is the idyllic charm of this community coupled with its great schools and high quality of life that makes it so attractive…

Exclusive Arrangement with Da Lusso Designs

By Michael Repka The July issue of the DeLeon Insight newsletter includes an article discussing the challenges that limitations on staging inventories can pose for real estate agents during the busy time of the year. This article will address some…