Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores…

DeLeon Realty is a Platinum Sponsor of the Menlo Charity Horse Show

DeLeon Realty is a proud platinum sponsor of the Menlo Charity Horse Show benefiting Vista Center for the Blind and Visually Impaired. Learn more at menlocharityhorseshow.com.  

DeLeon Realty’s Industry-Leading Videos

Inman News: Network effects are the only way to future-proof brokerages

  A key Silicon Valley lesson that all brokers must learn What exactly is a network effect? Simply defined, a business enjoys a network effect when every additional customer or user increases the overall value of its product or service. Many…

Move-Up Buyers

  Many homeowners have owned their current home for a while and would like to “move up” to a larger, nicer, or more conveniently located home, but they may not be familiar with how to orchestrate that move. The two primary concerns associated…

Renovation & Re-Sale

  There is a fine line between creating a trendy home renovation and a lasting home upgrade. Using trendy materials and designs in your next upgrade can be appealing ways to bring your home into the current century. However, it can also be…

Menlo Park: Creating Your Lifestyle

  “Lifestyle” is defined as a “particular way of living; the way a person lives or a group of people live.” A lifestyle is a composite of motivations, needs, and wants, influenced by factors such as culture, family, peer groups, and…

Guidelines to Marketing Selling-Points

  Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing,…

How to Compete Against an All Cash Offer

  I often hear of buyers’ fears of competing against cash buyers. As a Bay Area native, I have witnessed many of my friends move away to more affordable cities, partly due to high real estate prices and the frustration of competing against…

How to Maximize Your Profit From Homeownership

By Ken DeLeon | Founder One of the fundamental reasons why I left the practice of law for real estate was because I felt that real estate as an investment asset class had not been optimized. While stocks and other assets can be good, profitable…