Professional, High-End Photography
All of our homes are photographed by a professional photographer who specializes in residential photography. The photographers we use are far more experienced than other options on the market. The quality of the photography has a profound impact on the appeal of the professional 24-page brochures, magazines, and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of the photography.
Agents often tout a National Association of Realtors® study that found that over 90% of buyers utilize the Internet as part of their home search. Given that this is true, shouldn’t your home get the best possible online presentation? It is worth a few moments to visit each listing agent’s property websites and ascertain their level of web sophistication and presentation skills.
Michael, or a professional actor, will host the video and provide voiceover narration, which allows us to point out the unique elements of each house and its location. This is very important for high-end properties because many of the striking construction and design details within these homes are quite subtle. In addition, we film television commercials to ensure we reach targeted buyers. Keep in mind that many buyers of truly special homes aren’t even actively looking — they just see a home and fall in love.
Additionally, with so many buyers coming from other parts of the nation or the world, our professional videos give us a chance to showcase a home to influencers who may not be able to see it in person. In fact, we have sold many homes, including those over $10 million, solely from our videos without the buyer ever physically viewing the home. Furthermore, the videos generally include information about key selling points of the area, city, and neighborhood. For a sample of our video tours, please visit www.deleonvideos.com.
3-D VIRTUAL TOURS
To give buyers an immersive experience, we provide a 3D virtual tour to capture a three-dimensional representation of your home. With this feature, buyers can look at the floorplan from above, or move from room to room using their mouse, tablet, or smartphone. This helps potential buyers feel as though they are walking through the home, allowing them to grasp the flow of the home and to appreciate its design and features.
In addition to all of the free online marketing utilized by most agents, DeLeon Realty pays for Facebook and Google ads to bring even more attention to your property. We also heavily feature our listings on our Instagram page, as well as post our video tours on YouTube and Vimeo. Our marketing team includes employees with expertise in online and social media promotions to ensure your home receives maximum exposure across all platforms.
All properties are highlighted with a custom website featuring a video tour, a 3-D tour, property information, a photo gallery, and property disclosures.
The DeLeon Realty website is a great tool for buyers. From the site, buyers can research Silicon Valley cities and neighborhoods, read our published articles about the local real estate market as well as related legal and tax topics, and conduct detailed, filtered property searches. The earmark of this website is the wealth of information provided by DeLeon Realty.
FULL-COLOR, MULTI-PAGE LISTING BROCHURES
All DeLeon Platinum clients receive full-color, professionally designed and printed brochures that are at least 24 pages long, with tri-fold covers and palimpsest vellum front pages. These beautiful, highly customized brochures will ensure buyers remember your property and notice the details.
All brochures will include multiple photos, captions, engaging text, and a comprehensive list of features, as well as a link to the custom website and video. Please ask us for samples – you will be impressed.
ADS IN PROMINENT LOCAL NEWSPAPERS & MAGAZINES
Although many agents argue against newspaper and magazine ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our impressive price-per-squarefoot stats. Another advantage of our robust newspaper spending is that we get better placement in the papers. Thus, you will get better ads that are run more frequently and with preferential placement.
Our television commercials have proven to be a powerful tool in exposing Platinum homes to potential buyers who did not even know they were looking. Again, luxury homes are often discretionary purchases, as many affluent buyers simply discover a unique property and fall in love. Our professionally produced commercials pique viewer interest and encourage potential buyers to watch the full-length video online or visit the property in person.
Chinese Marketing and global Exposure
Due to the international nature of Silicon Valley, many buyers hail from overseas. Michael Repka and Audrey Sun engage in comprehensive outreach to the international community, both domestically and abroad, via television, radio, and newspapers ads, as well as online marketing, and regular attendance at international tradeshows. DeLeon Realty is also a well-known name in the Chinese community; in fact, we have a dedicated, full-time specialist who markets our listings to the Mandarin-speaking community.
Our international marketing includes:
- Advertisement on local Chinese radio
- Open house announcements on local Chinese radio talk shows
- Advertisement in local Chinese newspapers
- Dedicated Chinese website for your property
- Property featured on WeChat® page (Chinese multi-purpose messaging, social media, and mobile app with over 1 billion active users), and other third-party sites
- Commercials on Chinese television
- Audrey Sun, who works closely with Michael, regularly appears on Chinese talk shows focused on Silicon Valley real estate
- Audrey is fluent in Mandarin and Cantonese, which helps present our properties to certain buyers more persuasively
- Marketing to the Indian community through local advertisements, events, and online
- Regular attendance and hosting booths at overseas high-end real estate shows – including Beijing, Shanghai, Guangzhou, Hong Kong, United Arab Emirates, and India – to showcase our properties to thousands of