By Michael Repka, ESQ. | CEO & General Counsel
Buyers often say they would like to purchase a home over the summer and settle in before the new school year starts. Nevertheless, the majority of listings are brought onto the market during two windows of time: spring and fall. In effect, the summer becomes a “dead time” in large part because of a self-fulfilling prophecy. Namely, Realtors® believe there will not be enough listings on the market to keep a buyer’s attention, so they advise sellers to wait until September to sell.
Generally speaking, this is good advice. The steady flow of new listings during the busy spring months of March and April and the fall months of September and October keep buyers constantly checking the newspapers and the MLS. As the number of listings dies down, so does buyer interest. There still are plenty of buyers looking to purchase properties, but it requires an extremely aggressive marketing campaign to jolt them out of hibernation.
As Silicon Valley’s dominant market leader, the DeLeon Team has the ability to change the market to give buyers what they want—a selection of fine homes that will close before the new school year begins.
Two years ago, we launched the inaugural DeLeon Summer Splash, which was a tremendous success and gave potential buyers many homes from which to choose. This year, we have decided to expand the program. In a blatant attempt to attract more attention from buyers, we are offering a free “smart home” package to all buyers who purchase one of our Summer Splash listings between July 17 and July 30.
This package includes a choice of:
• Nest® thermostats, where compatible
• Three video monitor cameras, which can be accessed via smartphone
• A video doorbell, which can be monitored remotely
• a complimentary three-year home maintenance plan provided by HomeSmiles, Inc. (included with all DeLeon listings).
Additionally, each of the Summer Splash open houses will include live entertainment or special treats, such as face-painters, caricature artists, jazz musicians, gelato, or Ken DeLeon dressed as the Real Estate Rock Star.
This incentive applies irrespective of whether or not the buyers use a DeLeon agent to represent them in the purchase.
Naturally, DeLeon Realty will waive 100 percent of the buyer-side commission on any offers represented by any DeLeon buyer agent on any DeLeon Realty listing (see “DeLeon Realty’s Most Significant Innovation Yet!,” The DeLeon Insight, May 2017). Plus, as always, the agent representing the seller is barred from representing any buyer on that listing or receiving any sort of a referral fee or other remuneration. This is all part of DeLeon Realty’s commitment to eliminate the potential for conflicts of interest in the real estate industry.
If you are interested in buying a home this summer, make sure you check out all of our outstanding listings that we will bring on the market during the Summer Splash weeks. You can see many of these properties in this newsletter, or you can ask any licensed real estate salesperson or broker.