DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



DeLeon Realty Marketing Perspective: It’s All in the Details

Buying a home can be a very emotional experience — even the most subtle details of a home may influence a home’s sale. Though experienced real estate photographers and videographers do a lot to capture the look of the home, these stunning images alone…

Neighborhood Spotlight – Los Altos Hills

The hills are alive with the sound of music, as well as multiple offers! After years of relatively slow growth lagging behind the communities in the flats, the affluent hillside communities of Portola Valley, Los Altos Hills, and Woodside have rebounded…

Putting Sellers’ Interests First

There are a number of very good and ethical real estate agents in Silicon Valley. Unfortunately, as someone well-versed in the field of real estate law, I am all too aware of the games that some other agents and brokerages play for self-serving reasons.…

Housing vs Stocks: Why Silicon Valley Housing has been a More Profitable Investment

Having traveled the world as a real estate nerd, I always study the real estate market and tax structure of any country I visit. I have found that no government subsidizes homeownership as much as the United States. Two of the great benefits enjoyed by…

In San Francisco’s Bidding Wars, Home Prices Go Ballistic

WSJ: In San Francisco’s Bidding Wars, Home Prices Go Ballistic -  August 27, 2015 In San Francisco’s Bidding Wars, Home Prices Go Ballistic In the San Francisco Bay Area’s hot real-estate market, the question for many sellers isn’t whether…

Los Gatos, Saratoga: Luxury summit peeks into lifestyles of ultra-high end buyers

The summit on luxury homes and high-end buyers brought over 100 real estate professionals to the Rosewood Hotel in Menlo Park last month, where they listened to top producers explain how they market to the ultra-affluent across the globe. The panel of…

The Magic of the DeLeon Business Model—the Listing Side

DeLeon Realty’s new business model is the talk of the real estate community. We hear regular reports of our competitors’ office managers and other agents bringing us up at their sales meetings. That is very flattering, especially given that many of…

Ignore Your Own Taste When Prepping a Home for Sale

Everybody loves their own tastes, which certainly makes sense when you think about it. However, prepping and staging a home to achieve the highest possible sales price is both an art and a science. Problems arise when Sellers allow their own style preferences…

The Trap of Long-Term Listing Agreements

Long-term listing agreements are great for Realtors® and bad for Sellers. Period. As a real estate attorney and real estate broker, I have encountered countless clients who felt their agent wasn’t living up to their expectations, yet the agent would…

DeLeon Realty Expands the China Initiative

While still only a small part of the DeLeon team’s marketing approach, we have enjoyed tremendous success in tapping into the burgeoning Chinese buyer pool. In fact, we have become well-known to the Chinese community throughout the Bay Area through…