DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Inman News: Network effects are the only way to future-proof brokerages

  A key Silicon Valley lesson that all brokers must learn What exactly is a network effect? Simply defined, a business enjoys a network effect when every additional customer or user increases the overall value of its product or service. Many…

Renovation & Re-Sale

  There is a fine line between creating a trendy home renovation and a lasting home upgrade. Using trendy materials and designs in your next upgrade can be appealing ways to bring your home into the current century. However, it can also be…

Guidelines to Marketing Selling-Points

  Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing,…

How to Maximize Your Profit From Homeownership

By Ken DeLeon | Founder One of the fundamental reasons why I left the practice of law for real estate was because I felt that real estate as an investment asset class had not been optimized. While stocks and other assets can be good, profitable…

Resolving Real Estate Disputes

By Michael Repka, ESQ. | CEO & General Counsel Most real estate transactions close without a hitch. Agents on both sides explain the rights and responsibilities to their clients, and everyone does as required and expected. By and large, agents…

Palo Alto Online: Local Realtors Rank Nationally in Real Estate Sales

The team at DeLeon Realty, Inc. in Palo Alto ranked high in this year's top 250 real estate sellers nationwide, a list compiled by private communications company Real Trends. Six teams of local Realtors as well as 17 individual agents ranked among…

CBS News: Trumps Presidency May Be Impacting Silicon Valley Home Sales

One Less Thing to Worry About With Our One-Year Maintenance Plan

When buying or selling a home, it has always been important to select the right Realtor®. However, the home itself usually remains the same, irrespective of which agent represented the property. That has all changed with the introduction of the DeLeon…

Mixing Metals Throughout Your Interior

  Some people remain convinced that mixing metals is a recipe for disaster. One of the most popular recent trends has been to utilize monochromatic design schemes in which silver, nickel, or chrome was the dominant metal. However, that preference…

San Francisco Bay Area: America’s Second City

New York City is consistently viewed as the preeminent city in America, and arguably the world. However, the title of “Second City” has been more fluid, in flux from as early as 1890. Chicago was originally dubbed the Second City to illustrate its status in America. When Los Angeles surpassed Chicago in population in 1984, the informal title of Second City transferred to Los Angeles.