DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



Determine Your List Price

By Ken DeLeon | Founder A famous empirical study by Steven Levitt, one of the authors of the famed Freakonomics, discovered a fundamental difference between listing prices that real estate agents choose for the homes of their clients and their own…

Palo Alto Weekly: Within Walking Distance

Tesla’s New Solar Roof

  Tesla, Inc. started taking $1,000 deposits for its new solar roof tiles back in May and will begin installing roofs in California any day now. So, what do you need to know about their new technology, and what does it mean for us here on…

Silicon Beat: In the heart of Silicon Valley, summer home sales keep going up despite sharp drop in listings

SOURCE Real estate markets traditionally suffer from the summertime blahs. But the Silicon Valley market is not a normal market, particularly in Santa Clara County. Yesterday’s monthly report from the CoreLogic real estate information service…

Consider Cashing Out Now

  “If only we had a crystal ball” or some similar expression often makes its way into conversations with homeowners who are considering selling their properties. In the hot seller’s market that is Silicon Valley, homeowners have seen…

Reinventing a Traditional Home

By Leah Li | Interior Designer The process of reinventing a traditional home always excites me. Compared to new homes that are built to look like a Colonial or a Victorian, true Traditional homes with history, character, and a story to tell are…

Seminar: Home-Selling in Silicon Valley

Reverse 1031 Exchange

  People love selling real estate at a profit, but they generally hate paying the associated taxes. Fortunately, IRS Code §1031 allows investors to sell appreciated property and replace it with another property without current recognition…

Silicon Valley: World Leader in Innovation

By Ken DeLeon, ESQ | Founder I was invited to an international real estate conference in South America to discuss what factors led to Silicon Valley’s rise, and how it consistently reinvents itself through continual innovation. This article explores…

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