Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling…

Open House Liability: The Risk and Benefits of Open Houses

By Audrey Sun Although I have been with DeLeon Realty for over four years, I still remember my time as an independent contractor agent working at a big brokerage. At my old firm there was always a push for open houses. However, much of what I heard…

Silicon Valley's New Icon: Apple Park Campus

By Michelle Lee, DeLeon Marketing Dept Driving down from San Francisco to San Jose only takes an hour, but you’ll pass some of the world’s most influential company headquarters along the way. From famous Facebook in Menlo Park and Google in…

DeLeon's Difference - How Content Localization is an Advantage in the Industry

By Michelle Lee As a Palo Alto native, I can tell you where to find the best taco truck or debate about the best item on the In-N-Out secret menu. Driving down Middlefield Road or University Avenue, I can point out the street that I learned to…

8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house…

The Peril of Pocket Listings

by Michael Repka, ESQ As the most active listing agent in Silicon Valley, I receive many phone calls from people interested in selling their property. The majority are interested in taking all steps necessary to achieve the highest possible sale…

How to Properly Market a Home's Location

by Sarah Last, Copywriter A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses,…

Utilizing Technology in Marketing

by Sarah Last, Copywriter Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known…