For the DeLeon team, 2014 was a phenomenal year. Our sales soared 65% to approximately $559 million—a number never achieved by any Northern California Realtor® or team. In fact, our team’s sales volume exceeds all but a few local brokerage offices, despite the fact that most offices aggregate the sales of scores of individual agents who are independent contractors, rather than actual employees of the company. Without question, our business model differs significantly from the commission-based approach used by so many agents in the industry, and clients have enthusiastically embraced it. Our combination of salaried specialists, aligned incentives, and a new, locally-focused website, www.deleonrealty.com, all came together beautifully in 2014, handing us our best year ever.
To celebrate, Ken DeLeon, our inimitable founder, invited all 40 employees hired by July 1st and their guests on a seven-day cruise to Mexico. This was a perfect opportunity for everyone to celebrate, relax, recharge, and deepen the bonds that contribute to our team’s great collaboration. A wonderful time was enjoyed by all. The DeLeon team’s success also enabled us to give back to our community; we donated over $100,000 to local schools in 2014.
Additionally, Ken and I deepened our understanding of international real estate practices through slow-season trips to visit our counterparts at real estate companies and construction projects in India, Russia, and, of course, China.
We truly appreciate all of the wonderful clients, vendors, and colleagues with whom we have worked over the past year. 2014 was a terrific year, and 2015 is off to a fantastic start.