Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

DeLeon Realty’s Industry-Leading Videos

Guidelines to Marketing Selling-Points

  Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing,…

Summer Splash: Buy a Home Before the New School Year

By Michael Repka, ESQ. | CEO & General Counsel Buyers often say they would like to purchase a home over the summer and settle in before the new school year starts. Nevertheless, the majority of listings are brought onto the market during two…

One Less Thing to Worry About With Our One-Year Maintenance Plan

When buying or selling a home, it has always been important to select the right Realtor®. However, the home itself usually remains the same, irrespective of which agent represented the property. That has all changed with the introduction of the DeLeon…

Case Study: 1425 Harker Avenue

Why Open Houses Are Useful

BY: MICHAEL REPKA, ESQ. | CEO & GENERAL COUNSEL Sellers often ask me whether they should hold open houses and, if so, how often? What I have found is that some sellers are too quick to dismiss this powerful tool, while others overestimate their…

DeLeon Realty’s Listing Approach Video

Show Me The Money: How to Finance Your Home Purchase and Compete with All-Cash Deals

by David Hall, Menlo Park, Stanford, and Palo Alto Specialist Home sales in Silicon Valley continue to be fast-paced and competitive with multiple offers and quick closings being the norm. Buyers who need to finance their home purchases are often…

Marketing Perspective: Identifying Selling-Points

  Most real estate agents understand the significance of marketing the strengths of a home to attract the right buyer. However, many agents simply do not have the ability or the resources to showcase every listing to its maximum potential. Our…