Negotiating Multiple Offers to Achieve the Highest Price

In Silicon Valley, multiple offers and above-asking bids are common. In fact, it is not unusual for a home to receive 10 or more offers. Naturally, agents who are representing buyers like the opportunity to present their clients’ offers directly to…

Pros and Cons of Different Types of Flooring

The type of flooring in your home can make a significant difference in both its appearance and its value. As such, picking flooring materials is widely considered one of the most challenging tasks when designing a home’s interior. Learning about…

Top 15 Reasons to Buy a Home with DeLeon Realty

1. We have the greatest expertise. Our buyer specialists work as a team to provide you with the best advice. Unlike most experienced agents who divide their attention between buyers and timeconsuming listings, our buyer specialists focus only on working…

8 Questions to Ask Your Listing Agent

The successful sale of a home requires a listing agent who employs a strong team and a comprehensive marketing approach. The seller will rely upon the listing agent for market expertise, negotiation acumen, and reliable advice regarding various procedural…

Breathing Life into an Expired Listing

Anyone who has ever walked down a café-lined street in an unfamiliar foreign city understands the draw of a crowd. Whether a packed restaurant or a bustling store, interest reflects desirability. A few years ago, my wife and I were in Tokyo looking for…

Common Staging Mistakes and How to Fix Them

DeLeon Insight - January 1, 2016 Margie Fontanilla, DeLeon Design Coordinator    A well-staged home shows better and has a better chance of selling faster than an unstaged home. Many buyers have difficulty seeing beyond the room…

Structuring Listing Agreements

Ask any real estate attorney about disputes between sellers and listing agents and you are likely to hear a lament about the lack of specificity in residential real property listing agreements. The forms widely used in Silicon Valley are generally written…

The Dangers of Off-Market Sales

Some real estate agents love to sell homes without putting them on the market. This makes a lot of sense from the agents’ point of view for at least two reasons. First, they avoid the time and expense of marketing the house. Second, selling homes off-market…

Marketing Your Home in the 21st Century

Silicon Valley is the home of both technology and innovation. Businesses and consumers now expect more than the status quo in nearly every aspect of their lives, and this is no different with regard to the home-buying and home-selling processes. There…

DeLeon Realty Marketing Perspective: It’s All in the Details

Buying a home can be a very emotional experience — even the most subtle details of a home may influence a home’s sale. Though experienced real estate photographers and videographers do a lot to capture the look of the home, these stunning images alone…