Copywriting 101: How to Write Effective Ad Copy

By Michelle Lee Beautiful bedrooms, sun-lit spaces, gleaming floors, sparkling appliances, and glamorous finishes fill this stunning home that you’re sure to love… How many times have you read those phrases before? And what are they really telling…

LPS Shanghai 2018: Returning This Winter

Open House Liability: The Risk and Benefits of Open Houses

By Audrey Sun Although I have been with DeLeon Realty for over four years, I still remember my time as an independent contractor agent working at a big brokerage. At my old firm there was always a push for open houses. However, much of what I heard…

Seminar 8/23: Steps to Maximize Your Real Estate Sales Price

8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house…

The Peril of Pocket Listings

by Michael Repka, ESQ As the most active listing agent in Silicon Valley, I receive many phone calls from people interested in selling their property. The majority are interested in taking all steps necessary to achieve the highest possible sale…

How to Properly Market a Home’s Location

  A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses, separated from…

Utilizing Technology in Marketing

Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known about distant nations was provided…

Why Buyers Love ATHERTON So Much

By Ken DeLeon | Founder While Atherton is internationally famous for its natural beauty and affluence, wise residents know that it is the idyllic charm of this community coupled with its great schools and high quality of life that makes it so attractive…

Low-Inventory Markets

Whether the reasons sellers choose to list their homes now are voluntary or involuntary, they will benefit from the current lack of inventory in the housing market. Inventory has consistently dropped in Silicon Valley as a result of many factors, most…