DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



8 Steps to Buying a Home Infographic

Because a real estate purchase is one of the largest investments in your life, it is important that you select the right agent, know the neighborhoods, and thoroughly understand the real estate transaction process. The first step in finding a house…

The Peril of Pocket Listings

by Michael Repka, ESQ As the most active listing agent in Silicon Valley, I receive many phone calls from people interested in selling their property. The majority are interested in taking all steps necessary to achieve the highest possible sale…

How to Properly Market a Home’s Location

  A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses, separated from…

Utilizing Technology in Marketing

Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known about distant nations was provided…

Why Buyers Love ATHERTON So Much

By Ken DeLeon | Founder While Atherton is internationally famous for its natural beauty and affluence, wise residents know that it is the idyllic charm of this community coupled with its great schools and high quality of life that makes it so attractive…

Low-Inventory Markets

Whether the reasons sellers choose to list their homes now are voluntary or involuntary, they will benefit from the current lack of inventory in the housing market. Inventory has consistently dropped in Silicon Valley as a result of many factors, most…

Best of Both Worlds

By Ken DeLeon | Founder When Amazon’s purchase of Whole Foods Market recently made headlines, I was reminded of my desire for a combination of the quality of Whole Foods with the pricing of Trader Joe’s. That wish may be granted due to the aforementioned…

DeLeon Realty’s Industry-Leading Videos

Guidelines to Marketing Selling-Points

  Often, when many people tell the same story, it will change slightly each time it’s told. The same holds true for a home. Each buyer who steps through the front door will see the home a little differently than the previous buyer. An imposing,…

Summer Splash: Buy a Home Before the New School Year

By Michael Repka, ESQ. | CEO & General Counsel Buyers often say they would like to purchase a home over the summer and settle in before the new school year starts. Nevertheless, the majority of listings are brought onto the market during two…