DeLeon Insight- September 2025 Cover Page

The DeLeon Insight – September 2025



DeLeon Realty’s Listing Approach Video

Show Me The Money: How to Finance Your Home Purchase and Compete with All-Cash Deals

by David Hall, Menlo Park, Stanford, and Palo Alto Specialist Home sales in Silicon Valley continue to be fast-paced and competitive with multiple offers and quick closings being the norm. Buyers who need to finance their home purchases are often…

Marketing Perspective: Identifying Selling-Points

  Most real estate agents understand the significance of marketing the strengths of a home to attract the right buyer. However, many agents simply do not have the ability or the resources to showcase every listing to its maximum potential. Our…

Negotiating Multiple Offers to Achieve the Highest Price

In Silicon Valley, multiple offers and above-asking bids are common. In fact, it is not unusual for a home to receive 10 or more offers. Naturally, agents who are representing buyers like the opportunity to present their clients’ offers directly to…

Pros and Cons of Different Types of Flooring

The type of flooring in your home can make a significant difference in both its appearance and its value. As such, picking flooring materials is widely considered one of the most challenging tasks when designing a home’s interior. Learning about…

Top 15 Reasons to Buy a Home with DeLeon Realty

1. We have the greatest expertise. Our buyer specialists work as a team to provide you with the best advice. Unlike most experienced agents who divide their attention between buyers and timeconsuming listings, our buyer specialists focus only on working…

8 Questions to Ask Your Listing Agent

The successful sale of a home requires a listing agent who employs a strong team and a comprehensive marketing approach. The seller will rely upon the listing agent for market expertise, negotiation acumen, and reliable advice regarding various procedural…

Breathing Life into an Expired Listing

Anyone who has ever walked down a café-lined street in an unfamiliar foreign city understands the draw of a crowd. Whether a packed restaurant or a bustling store, interest reflects desirability. A few years ago, my wife and I were in Tokyo looking for…

Common Staging Mistakes and How to Fix Them

DeLeon Insight - January 1, 2016 Margie Fontanilla, DeLeon Design Coordinator    A well-staged home shows better and has a better chance of selling faster than an unstaged home. Many buyers have difficulty seeing beyond the room…

Structuring Listing Agreements

Ask any real estate attorney about disputes between sellers and listing agents and you are likely to hear a lament about the lack of specificity in residential real property listing agreements. The forms widely used in Silicon Valley are generally written…