DeLeon Realty’s Most Significant Innovation Yet
…are represented by DeLeon Realty as the cooperating broker (buyer’s agent), then the commission shall be reduced to 3%. In other words, there will be no compensation (0% commission) going…
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LPS Shanghai 2018: Returning This Winter
…agents from Dubai, India, Brazil, Australia, Russia, and several other countries at past LPS events. At these shows, our forward-thinking and service-oriented business model has received very positive feedback. The…
Utilizing Technology in Marketing
…listings, company events, and community gatherings. Another way to maintain balance is equipping technology to showcase our listings. Before they are posted on the DeLeon website and across social media,…
Attracting Palo Alto Buyers to Menlo Park Listings
…Park and only one in Palo Alto. Further, our robust marketing — such as TV commercials, full-page ads in local newspapers (e.g., the Almanac, Palo Alto Weekly, Mountain View Voice,…
Ken DeLeon Come for the real estate stay for the slick dance moves
Birthplace: Fort Lauderdale, Florida Residence: Palo Alto Age: 42 Family: Married, four children Education: Math and economics, U.C. Santa Barbara; U.C. Berkeley School of Law Career trajectory: Wilson Sonsini, Coldwell…
How COVID Has Impacted Real Estate Marketing on the Peninsula
…tours highlighting features of the property and the surrounding area; Self-guided three-dimensional tours with an interactive floor plan; High-quality photography; Links to the disclosures; and A way to schedule an…
Who is Really Your Broker?
…Estate Salespersons Who Mislead Consumers into Falsely Believing that They are Brokers – and a Concurrent Caution to the “[Ir]responsible” Brokers Who Permit or Support Such Practices” (Issued March 2017)….
The DeLeon Team Announces its New Satisfaction Guarantee for Sharon Heights Homeowners
…two in the Almanac, none of which is enough. What’s even worse, some agents brazenly ask for periods of exclusivity (a.k.a. “off-market” or “pocket listings”) whereby only that agent, or…
Atherton 2014: The Evolving Expectation of Privacy
…such arrangements is difficult. However, DeLeon Realty advises sellers as follows: List Price Seller’s Cost Due to Being Off MLS Below $5,000,000 3-4% $5,000,000-$10,000,000 1-2% Above $10,000,000 0.5% The reason…
Copywriting 101: How to Write Effective Ad Copy
…estate purchases are about a lifestyle, not just a house. While we are well-known for our fancy 12- and 32-page home brochures, full-page ads, and narrated videos, the words that…
