Entries by DeLeon Team

The DeLeon Insight March 2018

TAX TOPICS—DEDUCTIONS FOR PASS-THROUGH ENTITIES On December 22, President Trump signed the Tax Cuts and Jobs Act (the “Act”) into law. This sweeping legislation dramatically lowered corporate tax rates, encouraged multi-national companies to bring money back to the United States, generally lowered individual income tax burdens, reduced mortgage interest deductibility, and, perhaps most significantly for […]

Appreciation Rate Comparisons Show Surprising Results

  A common and understandable perception regarding appreciation rates is that single-family residences appreciate at a higher rate than condos and townhomes. Based on the appreciation rates for the past 17 years (2000-2017), this has been the case for many cities in the Bay Area. However, for the past six years, this has not been […]

How to Properly Market a Home’s Location

  A lofty apartment surveys glimmering lights strung along bustling streets, where comfortable chatter and easy laughter float up from popular restaurants and chic boutiques. Tree-lined sidewalks flank proud rows of houses, separated from clamor and crowds, offering quiet privacy within a connected community. Nestled among vast, rolling hillsides, a smattering of distinguished dwellings are […]

Rise Foundation: Rural India Student Education

Krishnan and Geetha, founders of the RISE Foundation, are a married couple who, like many, have moved to the United States for a better life. They currently reside in Palo Alto, and have co-founded the Rural India Student Education Foundation to build an elementary school called RISE School in a rural community of southern India. […]

The Tale of Two Cities on One Avenue

By Ken DeLeon | Founder I have truly loved my last few months living in Atherton.  The streets are so lush and the beautifully landscaped homes now make my drive to work seem more like taking a relaxing stroll through a magical park.  Atherton has struck an ideal balance of maintaining its parklike ambience while still allowing […]

Neighborhood Spotlight: Crescent Park of Palo Alto

Crescent Park is one of Palo Alto’s most prestigious neighborhoods. It is bordered by Channing Avenue, Middlefield Road, Newell Road, and San Francisquito Creek. This enclave is one of the first glimpses of Palo Alto that visitors can see as they enter University Avenue from the US 101. When I first visited Palo Alto, I […]

Utilizing Technology in Marketing

Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known about distant nations was provided by those who had crossed over the horizon and returned to tell their tales. […]

Modern Design Principles

Among all interior design styles that are currently popular, there is a clear increase in the demand for Modern interiors. Coming from a background of designing exclusively with European Modern interiors, I am a true believer of the philosophy behind Modern design. The principles of Modern design work especially well when it comes to preparing […]