How to Prep Your Kitchen On A Budget When Selling Your Home

By Margie Fontanilla |DeLeon Interior Designer Few would question the notion that the kitchen is one of the most important areas of a home. The kitchen sees the highest traffic, incorporates the most appliances, and provides the most function. Whether galley-style or part of an open-concept space, the kitchen needs to be arranged so that it […]

A Shot Across California’s Bow

By Michael Repka, ESQ | CEO & General Counsel (LL.M.—Taxation, NYU School of Law) Since the earliest hints at the substance of President Trump’s new tax proposal, there has been one element that has remained consistent—the elimination of the deduction for state and local taxes. A cynical observer may note that this significant change to […]

Utilizing Technology in Marketing

by Sarah Last, Copywriter Long ago, the world seemed endless. Voyages across rolling expanses of land and sea were yearly, if not lifetime commitments reserved for the very brave, the very intelligent, and the supremely wealthy. All that was known about distant nations was provided by those who had crossed over the horizon and returned […]

Why Buyers Love ATHERTON So Much

By Ken DeLeon | Founder While Atherton is internationally famous for its natural beauty and affluence, wise residents know that it is the idyllic charm of this community coupled with its great schools and high quality of life that makes it so attractive to Silicon Valley buyers. With nearly $400 million in 2017 sales solely […]

Appreciation Rate Comparisons Show Surprising Results

By Darrell Martin | Realtor®, Buyer Specialist for Sunnyvale & Mountain View A common and understandable perception regarding appreciation rates is that single-family residences appreciate at a higher rate than condos and townhomes. Based on the appreciation rates for the past 17 years (2000-2017), this has been the case for many cities in the Bay […]

Predicting the Next Hot City

by Ken DeLeon | Founder While a rising tide will lift all boats, in real estate these boats (or neighborhoods) will not all rise at the same velocity. Though there are some mega-trends driving the housing market in Silicon Valley, there are also micro-trends and dynamics that come into play with the cities relative to […]

Why Buyers Love Palo Alto So Much

By Ken DeLeon | Founder While I appreciate all of Silicon Valley, Palo Alto is the city I love the most and which I call home. From the moment I interviewed at Wilson Sonsini twenty years ago, I immediately fell in love with our amazing city. Over these twenty years, I have been privileged to […]

The Allure of Double-Ending

By Michael Repka, ESQ | CEO & General Counsel On a financial level, it is understandable why real estate agents want to represent both the buyer and seller on the same transaction: it means double commission. Naturally, agents want to justify or rationalize this approach by arguing that they can remain completely objective and fight […]

2017: Year in Review

By Ken DeLeon, ESQ. and Michael Repka, ESQ. It started off with the area—and the nation as a whole—adjusting to the notion of a Trump presidency. During the latter half of 2016, the market was quite lethargic as voters remained cautious due to the uncertainty of the election. Generally, many buyers sat on the sidelines […]

Modern Design Principles

By Leah Li | Interior Designer Among all interior design styles that are currently popular, there is a clear increase in the demand for Modern interiors. Coming from a background of designing exclusively with European Modern interiors, I am a true believer of the philosophy behind Modern design. The principles of Modern design work especially […]